United Kingdom (UK) Home: Bathroom Accessories Market Trends, Consumer Dynamics and Retail Opportunities
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The UK: Home Category Data, The Consumer – Bathroom Accessories report offers a comprehensive insight into consumer attitudes in the UK Bathroom Accessories market. The report focuses on overall Bathroom Accessories products and its four sub-categories: Sink/toilet accessories, Bath/shower accessories, Storage & bins, and Other bathroom accessories. Consumer data is based on our 2025 UK Bathroom Accessories survey, using a panel of 2,000 nationally representative consumers.
‘56.4% of UK consumers have purchased Bathroom Accessories products in the last 12 months, with the highest purchasing penetration among 16-24 year-olds. Amazon is the most popular retailer for Bathroom Accessories, followed by Currys and Argos.
Scope
33.9% of UK consumers have purchased Bathroom Accessories products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for Bathroom Accessories, followed by Tesco and B&M.
Key Highlights
Amazon holds the highest conversion rate in the overall Bathroom Accessories market with 86.3%, followed by Tesco.
Sink/ toilet accessories is the most purchased sub-category in the Bathroom Accessories market.
Replacement is the most important driver influencing purchases of Bathroom Accessories.
Reasons to Buy
Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Tesco
B&M
ASDA
IKEA
Home Bargains
Temu
The Range
Dunelm
Argos
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