United Kingdom (UK) Home: Bathroom Textiles Market Trends, Consumer Dynamics and Retail Opportunities, 2025
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The UK: Home Category Data, The Consumer – bathroom textiles report offers a comprehensive insight into consumer attitudes in the UK bathroom textiles market. The report focuses on overall bathroom textiles products and its three sub-categories: Face cloths, Towels, and Bath mats. Consumer data is based on our 2025 UK bathroom textiles survey, using a panel of 2,000 nationally representative consumers.
Scope
74.8% of UK consumers have purchased bathroom textiles products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Tesco is the most popular retailer for purchasing bathroom textiles products, followed by Amazon and ASDA.
Key Highlights
Amazon holds the highest conversion rate in the overall bathroom textiles market followed by ASDA
71.4% of respondents cited price as the driver of choice for their bathroom textiles purchases
66.4% of bathroom textiles consumers undertook some research before buying
Reasons to Buy
Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas
ASDA
B&M
Dunelm
Home Bargains
IKEA
Marks & Spencer
Primark
Sainsbury's
Tesco
Table of Contents
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Figures
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