United Kingdom (UK) Home Cooking and Baking Market Trends and Insights, Competitive Landscape and Forecast to 2029
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The UK: Home Category Data, The Consumer – Cooking and Baking report offers a comprehensive insight into consumer attitudes in the UK cooking and baking market. The report focuses on overall cooking and baking products and its five sub-categories: Pots & pans, Ovenware, Baking accessories, Baking utensils, and Bakeware. Consumer data is based on our 2025 UK cooking and baking survey, using a panel of 2,000 nationally representative consumers.
Scope
61.3% of UK consumers have purchased cooking and baking products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for purchasing cooking and baking products, followed by Tesco and ASDA.
Key Highlights
ASDA holds the highest conversion rate in the overall cooking and baking market followed by Amazon
70.5% of respondents cited price as the driver of choice for their cooking and baking purchases
68.5% of cooking and baking consumers undertook some research before buying
Reasons to Buy
Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas
Amazon
Argos
ASDA
B&M
GreenPan
Home Bargains
IKEA
Kenwood
Kitchen Craft
Lidl
Morrisons
Ninja
Prestige
Prestige
ProCook
Pyrex
Russell Hobbs
Sainsbury's
Sainsbury's
Tefal
Tesco
Table of Contents
Table
Figures
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