United Kingdom (UK) Home Cooking and Baking Market Trends, Analysis, Consumer Dynamics and Spending Habits
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"United Kingdom (UK) Home Cooking and Baking Market Trends and Consumer Attitude – Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection" report offers a comprehensive insight into consumer attitudes in the UK cooking and baking market. The report focuses on six key subcategories: overall cooking and baking, pots and pans, ovenware, baking accessories, baking utensils and bakeware. Consumer data is based on our 2023 UK cooking and baking survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
ASDA is the most shopped retailer for pots and pans, baking accessories, baking utensils and bakeware
Amazon holds the highest conversion rate across the overall cooking and baking market
Price is the most important driver when selecting which retailer to purchase cooking and baking products from
Reasons to Buy
Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Argos
ASDA
B&M
Home Bargains
IKEA
Sainsbury's
Tesco
The Range
Wilko
Table of Contents
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