United Kingdom (UK) Home Decor Market Trends, Analysis, Consumer Dynamics and Spending Habits
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The UK: Home Category Data, The Consumer – Home decor report offers a comprehensive insight into consumer attitudes in the UK home decor market. The report focuses on overall home decor and its seven sub-categories: Pictures & frames, Clocks, Decorative accessories, Vases & bowls, Candle holders & lanterns, Candles & fragrances, and Mirrors. Consumer data is based on our 2024 UK Home decor survey, using a panel of 2,000 nationally representative consumers.
68.9% of UK consumers have purchased home decor in the last 12 months, with the highest purchasing penetration among 16-24s, driven by their life stages, the influence of social media trends, and a preference for personalized living spaces. Amazon is the most popular retailer for home decor, followed by B&M and Tesco.
Scope
Amazon holds the highest conversion rate in the overall home decor market with 81.8%, followed by B&M.
Candles & fragrance is the most purchased sub-category in home décor.
Replacement is the most important driver influencing purchases of home décor.
Key Highlights
IKEA holds the largest share of the Home Décor & Accessories market.
IKEA also made the greatest market share gains followed by Dunelm.
The online market size is forecast to grow with a CAGR of 2.8% between 2022-2027.
Reasons to Buy
Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
"Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas".
Argos
ASDA
B&M
Dunelm
Home Bargains
IKEA
Sainsbury's
Tesco
The Range
TK Maxx
Table of Contents
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Figures
Frequently asked questions
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