United Kingdom (UK) Home Decorative DIY Market Trends, Analysis, Consumer Dynamics and Spending Habits
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The UK: Home Category Data, The Consumer – Decorative DIY report offers a comprehensive insight into consumer attitudes in the UK Decorative DIY market. The report focuses on overall Decorative DIY products and its twelve sub-categories: Tiles, Tiling, Mouldings, Paint, Woodcare, Wallpaper, Wallpaper paste, Abrasives, Decorative chemicals, Paint tools & accessories, Tiling tools & accessories, and Wallpaper tools & accessories. Consumer data is based on our 2025 UK Decorative survey, using a panel of 2,000 nationally representative consumers.
Scope
41.0% of UK consumers have purchased decorative DIY products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. B&Q is the most popular retailer for decorative DIY, followed by Amazon and Wickes.
Key Highlights
"B&Q holds the highest conversion rate in the overall decorative DIY market followed by Amazon"
73.4% of respondents cited price as the reason for their purchase of decorative DIY
74.4% of decorative DIY consumers undertook some research before buying
Reasons to Buy
Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas
B&M
B&Q
Home Bargains
Homebase
Jewson
Lidl
Maxwells DIY
Morrisons
Screwfix
Selco
Tesco
The Range
Toolstation
Topps Tiles
Wickes
Table of Contents
Table
Figures
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