United Kingdom (UK) Home Laundry and Cleaning Market Trends, Analysis, Consumer Dynamics and Spending Habits
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The UK: Home Category Data, The Consumer – laundry & cleaning report offers a comprehensive insight into consumer attitudes in the UK laundry & cleaning market. The report focuses on overall laundry & cleaning products and its seven sub-categories: Mops & buckets, Brooms & brushes, Cloths & dusters, Cleaning bins & storage, Drying, Ironing, and Laundry baskets & bins. Consumer data is based on our 2025 UK laundry & cleaning survey, using a panel of 2,000 nationally representative consumers.
Scope
77.4% of UK consumers have purchased laundry & cleaning products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for purchasing laundry & cleaning products, followed by Tesco and B&M.
Key Highlights
Amazon holds the highest conversion rate in the overall laundry & cleaning market followed by B&M
78.6% of respondents cited price as the driver of choice for their laundry & cleaning purchases
61.9% of laundry & cleaning consumers undertook some research before buying
Reasons to Buy
Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas
Aldi
Amazon
Argos
ASDA
B&M
Beldray
Brabantia
CLEANmaxx
Dunelm
E-Cloth
Flash
Home Bargains
IKEA
JML
Joseph Joseph
JVL
Kleeneeze
Lidl
Minky
OXO
Poundland
Russell Hobbs
Sainsbury's
Spontex
Tesco
Tower
Vileda
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