United Kingdom (UK) Home: Outdoor Eating Market Trends, Consumer Dynamics and Retail Opportunities, 2026
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The UK: Home Category Data, The Consumer – outdoor eating report offers a comprehensive insight into consumer attitudes in the UK outdoor eating market. The report focuses on overall outdoor eating products and its three sub-categories: Barbeques, Barbeque cooking tools & utensils, and Picnicware. Consumer data is based on our 2025 UK outdoor eating survey, using a panel of 2,000 nationally representative consumers.
Scope
Around two-fifths of UK consumers have purchased outdoor eating products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Tesco is the most popular retailer for purchasing outdoor eating products, followed by Amazon and IKEA.
Key Highlights
Tesco holds the highest conversion rate in the overall outdoor eating market followed by Amazon
Almost half of respondents cited price as the driver of choice for their outdoor eating purchases
Most outdoor eating consumers undertook some research before buying
Reasons to Buy
Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas
Argos
ASDA
B&M
B&Q
IKEA
John Lewis & Partners
Morrisons
Sainsbury's
Tesco
Table of Contents
Table
Figures
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