United Kingdom (UK) Home: Outdoor Furniture Market Trends, Consumer Dynamics and Retail Opportunities, 2026
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The UK: Home Category Data, The Consumer – Outdoor furniture 2026 report offers a comprehensive insight into consumer attitudes in the UK outdoor furniture market. The report focuses on seven key subcategories: overall outdoor furniture, decorative accessories, dining furniture, lounging furniture, shelter, outdoor lighting, and outdoor heating. Consumer data is based on our December 2025 UK outdoor eating survey, using a panel of 2,000 nationally representative consumers.
Scope
Two-fifths of UK consumers have purchased Outdoor furniture products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for Outdoor Furniture, followed by IKEA and Tesco.
Key Highlights
IKEA holds the highest conversion rate in the overall Outdoor furniture market, followed by Amazon.
Outdoor lighting is the most purchased sub-category in the Outdoor furniture market.
New home is the most important driver influencing purchases of Outdoor furniture.
Reasons to Buy
Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
IKEA
Tesco
B&Q
B&M
ASDA
Sainsbury's
The Range
Argos
John Lewis & Partners
Table of Contents
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Figures
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