United Kingdom (UK) Home Personal Care Electricals Market Trends, Analysis, Consumer Dynamics and Spending Habits
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The UK: Home Category Data, The Consumer – Personal care electircals 2023 report offers a comprehensive insight into consumer attitudes in the UK personal care electricals market. The report focuses on six key subcategories: overall personal care electricals, shavers, hairdryers, electric toothbrushes, hair styling, and beauty tools. Consumer data is based on our 2023 UK personal care electricals survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
Amazon is the most shopped at retailer across all personal care electricals subcategories
Replacement is the primary consumer purchase motivation for personal care electricals
Price is the most important factor for consumers when purchasing personal care electricals
Reasons to Buy
Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
"Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas."
Argos
ASDA
B&M
BaByliss
Boots
Braun
Colgate
Dyson
GHD
Grace & Stella
John Lewis & Partners
Oral B
Panasonic
Philips
Remington
Revlon
Rio
Sainsbury's
SmoothSkin
Superdrug
Tesco
TK Maxx
Toni & Guy
TRESemme
Wilko
Table of Contents
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Frequently asked questions
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