United Kingdom (UK) Home Personal Care Electricals Market Trends, Analysis, Consumer Dynamics and Retailer Profiles
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The UK: Home Category Data, The Consumer – Personal Care Electricals report offers a comprehensive insight into consumer attitudes in the UK Personal Care Electricals market. The report focuses on overall Personal Care Electricals products and its five sub-categories: Shavers, Hairdryers, Electric toothbrushes, Hair styling, and Beauty tools. Consumer data is based on our 2025 UK Personal Care Electricals survey, using a panel of 2,000 nationally representative consumers.
Scope
52.2% of UK consumers have purchased personal care electricals products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for personal care electricals, followed by Boots and Argos.
Key Highlights
Amazon holds the highest conversion rate in the overall Personal Care Electricals market with 87.4%, followed by ASDA.
Shavers is the most purchased sub-category in the Personal Care Electricals market.
Replacement is the most important driver influencing purchases of Personal Care Electricals.
Reasons to Buy
Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Argos
ASDA
B&M
BaByliss
Boots
Bosch
Braun
Colgate
Corioliss
Currys
Dyson
GHD
John Lewis & Partners
Lidl
Oral B
Panasonic
Philips
Remington
Sainsbury’s
Tesco
TRESemmé
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