United Kingdom (UK) Home Phones and Software Market Trends, Analysis, Consumer Dynamics and Spending Habits
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The UK: Home Category Data, The Consumer – Phones & software 2023 report offers a comprehensive insight into consumer attitudes in the UK phones & software market. The report focuses on four key subcategories: overall phones & software, phones, software, and mobile phone services. Consumer data is based on our 2023 UK phones & software survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
The highest proportion of sales were made via Amazon
Younger consumers were significantly more likely than average to buy directly from the manufacturer, whereas older consumers were more likely than average to buy from established third party retailers like Argos and Currys
"Nearly half of purchases were made online"
Reasons to Buy
Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
"Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas."
Alcatel
Amazon
Apple
Argos
Currys
EE
GAME
Huawei
John Lewis & Partners
Microsoft
Motorola
Nokia
Norton
O2
OPPO
Samsung
Sony
Tesco
Vodafone
Xiaomi
Table of Contents
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Figures
Frequently asked questions
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