United Kingdom (UK) Home Tools and Security Market Trends, Consumer Dynamics and Retailer Profiles
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The UK: Home Category Data, The Consumer – Tools & Security report offers a comprehensive insight into consumer attitudes in the UK Tools & Security market. The report focuses on overall Tools & Security products and its three sub-categories: Power tools, Non-power tools, Security products. Consumer data is based on our 2025 UK Tools & Security survey, using a panel of 2,000 nationally representative consumers.
Scope
51.2% of UK consumers have purchased Tools & Security products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for Tools & Security, followed by B&Q and Screwfix.
Key Highlights
Amazon holds the highest conversion rate in the overall Tools & Security market with 91.1%, followed by B&Q.
Non-power tools is the most purchased sub-category in the Tools & Security market.
Move or improve is the most important driver influencing purchases of Tools & Security
Reasons to Buy
Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Argos
B&M
B&Q
Home Bargains
IKEA
Screwfix
Tesco
Toolstation
Wickes
Table of Contents
Table
Figures
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