United Kingdom (UK) Household Insurance Distribution Dynamics and Future Market

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

This report explores purchasing preferences within the UK household insurance market. It discovers what is most influential to customers when purchasing a household insurance policy and reveals the market’s most popular providers. New trends and innovations are highlighted, as well as the key factors that will influence the market over the next few years.

In 2024, insurers led the distribution of combined insurance, followed by price comparison websites (PCWs). Sales via banks and PCWs grew by 0.6 percentage points (pp) and 1pp, respectively, in 2024. These increases are likely due to banks enhancing their digital presence in this product space, as well as consumers being increasingly focused on premium pricing amid the UK’s cost-of-living crisis.

Scope

• In the combined insurance segment, all research methods saw an uptick in usage in 2024 compared to 2023, with the exception of customers calling their existing provider for combined insurance policies. This highlights that consumers are increasingly trying to find the best deals as premiums increase and the cost-of-living crisis persists.

• 41.6% of customers chose to renew their combined policy with their current insurer after comparing prices, while 28.7% automatically renewed. In both cases, this represented a 0.3pp decline compared to 2023.

• In 2024, four providers featured within the top 10 across all three household insurance segments: Aviva, Admiral, AXA/AXA Assistance, and LV=.

Key Highlights

According to GlobalData’s 2023 UK Insurance Consumer Survey, online via a PC/laptop is the most popular method of purchasing contents-only insurance across all distribution channels, except for brokers.

Reasons to Buy

• Understand consumer purchasing decisions and how these will influence the market over the next few years.

• Improve customer engagement by recognizing what is most important to them and how insurers can adapt their products and services to meet their needs.

• Compare the Net Promoter Scores of key insurance providers.

• Discover which providers lead the way in the household insurance space and learn about new product innovations.

• Adapt your distribution strategy to ensure it still meets customer purchasing behavior.

Aviva
Admiral
Direct Line
AXA / AXA Assistance
Saga
Nationwide
Barclays
Churchill
Sainsbury’s
Halifax
Asda
Lloyds Bank
Amazon
HSBC
LV=
Allianz
Policy Expert
Tesco Bank
Hastings Direct
Compare the Market
Confused.com
Go.Compare
MoneySuperMarket
Google
Samsung
Meta
Sky
IKEA
Apple
Urban Jungle
Getsafe
Lemonade
Zurich
Swiss Re
Hiscox
McKenzie Intelligence Services
Vexcel Imaging

Table of Contents

Table of Contents

1. Executive Summary

2. The Purchasing Journey

3. Providers and Switching

4. Channel View

5. Future Market

6. Appendix

United Kingdom (UK) Household Insurance Distribution Dynamics and Future Market standard reports
Currency USD
$1,295

Can be used by individual purchaser only

$2,590

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

United Kingdom (UK) Household Insurance Distribution Dynamics and Future Market was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS

Related reports

View more Property reports
Financial Services
New
UBS Global Wealth Management: Competitor Profile
$1,295 | July 2026
Financial Services
New
Chile Cards and Payments: Opportunities and Risks to 2030
$2,750 | July 2026
Financial Services
New
UK Insurance Market Essentials: H1 2026 Update
$3,450 | July 2026
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at United Kingdom (UK) Household Insurance Distribution Dynamics and Future Market in real time.

  • Access a live United Kingdom (UK) Household Insurance Distribution Dynamics and Future Market dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.