UK Insurance Aggregators 2026

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Analyze the UK insurance aggregator market with insights into consumer PCW usage, motor and home insurance, life and non-life conversion trends, pricing differences, market shares, and leading comparison sites.

Why Does the UK Insurance Aggregators Market Matter?

Price comparison websites (PCWs) play an important role in how UK consumers research and purchase insurance, particularly across motor and home insurance. Their influence is also expanding across other insurance lines, creating opportunities for insurers and aggregators to refine distribution strategies around changing customer behaviours.

This report provides a comprehensive view of the UK insurance aggregator market, covering consumer trends, PCW usage, conversion trends, market shares, pricing differences, and competitive developments across life and non-life insurance.

You can use this report to:

  • Understand how consumers use PCWs when researching and purchasing insurance
  • Assess PCW usage across different insurance lines
  • Evaluate the performance of leading insurance aggregators
  • Compare market shares across life and non-life insurance
  • Identify pricing differences between aggregators
  • Align distribution strategies with changing consumer purchasing behaviour

Key Insights in the UK Insurance Aggregators Market

The report highlights key trends shaping the UK aggregator market, including:

  • Non-life insurance remains the dominant segment of the UK aggregator market
  • Motor and home insurance generate the highest levels of PCW usage
  • More than half of motor and home insurance customers used a comparison site to evaluate providers in 2025
  • Almost two thirds of consumers selected a PCW because they had previously used it for other products
  • PCW usage is expanding beyond core motor and home insurance into other insurance lines
  • Compare the Market remained the leading PCW across non-life insurance in 2025
  • Go.Compare overtook Compare the Market to become the leading PCW across life insurance products
  • Market shares and pricing vary across aggregators and insurance products

Scope

What Will You Learn from This UK Insurance Aggregators Market Analysis Report?

This report provides insight into:

  • Consumer purchasing trends through PCWs in 2025
  • PCW usage across motor, home, life, and other insurance products
  • Consumer behaviour and factors influencing aggregator selection
  • Market segmentation across life and non-life insurance
  • Conversion trends across insurance lines
  • Market shares of the four leading aggregators
  • Competitive positioning of key PCWs
  • Pricing differences between aggregators across life and non-life products
  • Notable market developments affecting the UK aggregator landscape

Who Should Buy This UK Insurance Aggregators Market Analysis Report?

This report may be valuable for:

  • Insurance companies and insurers
  • Price comparison websites and insurance aggregators
  • Insurance distribution and partnership teams
  • Digital insurance providers
  • Product and pricing teams
  • Marketing and customer acquisition teams
  • Competitive intelligence and market strategy teams
  • Insurance consultants and advisors
  • Investors and financial services stakeholders

How Companies Use This UK Insurance Aggregators Market Analysis

Insurers, aggregators, and other insurance businesses can use the report to:

  • Understand how consumers research and compare insurance products
  • Evaluate PCW usage across different insurance lines
  • Benchmark their position against leading aggregators
  • Assess market shares across life and non-life insurance
  • Compare pricing differences across aggregator platforms
  • Identify changes in consumer purchasing behaviour
  • Adapt distribution strategies to better meet customer needs
  • Assess competitive developments across the UK aggregator market

Reasons to Buy

Benchmark the UK Insurance Aggregators Market

This report enables stakeholders to benchmark:

  • PCW usage across insurance product lines
  • Motor and home insurance comparison activity
  • Life versus non-life aggregator performance
  • Market shares of leading aggregators
  • Aggregator positioning across different insurance lines
  • Pricing differences between PCWs
  • Conversion trends
  • Consumer purchasing behaviours and platform preferences
  • Competitive developments across the UK market

Built on GlobalData Insurance Intelligence

The report combines market analysis, consumer behaviour insights, competitive benchmarking, market share analysis, and pricing comparisons to provide a comprehensive view of the UK insurance aggregator landscape.

It brings together insights across life and non-life insurance to help insurers and aggregators understand customer purchasing behaviour and assess their competitive position.

Act Now to Identify Opportunities in the UK Insurance Distribution Market

As UK consumers increasingly use PCWs to research and evaluate insurance providers, understanding aggregator behaviour and competitive positioning is critical for effective distribution strategies.

Use this report to benchmark leading aggregators, understand customer purchasing needs, assess pricing differences, and identify opportunities to strengthen insurance distribution strategies.

Allianz
Hastings Direct
Direct Line
Marshmallow
The AA
Churchill
Policy Expert
Frontier
Homeprotect
Swiftcover
MBNA
Homeinsurer
Quote Your Home
Aviva
Safeguard
ACORN
Coverwise
Southdowns
GreatCover
Ati
Insure&Escape
Multitip.com
Gigasure
Admiral
ASDA
More Than
Everypaw
Scratch & Patch
4PAWS
Post Office
RSPCA
Argos
M&S
Animal Friends
John Lewis
Waggel
Pet Protect
Spot On
Frank
Whistle & Wag
Legal & General
Holloway
British Friendly
Royal London
Shepherds Friendly
Income Bee
Realm Protection
National Assurance
The Exeter
HIP
Scottish Widdows
Zurich
Virgin Money
Beagle Street
Go.Compare
MoneySuperMarket
Confused.com
Compare the Market
Cavendish Online
Choozi
LifeSearch

Table of Contents

Table of Contents

1. Executive Summary

2. The Aggregator Market

3. Aggregators by Line of Business

4. Competitor Profiles and Market Shares

5. Other Developments in the Aggregator Market

6. Appendix

Figures

Figure 1: The number of consumers purchasing non-life insurance via a PCW is increasing

Figure 2: The leading reason consumers chose a PCW was because they had used it before

Figure 3: Over half of motor and home insurance customers use a PCW to conduct research

Figure 4: Conversion rates increased for non-life insurance but declined for life insurance products

Figure 5: Switching rates increased for three of the four non-life insurance products

Figure 6: Over half of motor and home insurance customers who switched done so by using a PCW

Figure 7: Quotes for motor insurance across the four main PCWs

Figure 8: Motor insurance premiums fall in 2025

Figure 9: Quotes for home insurance across the four main PCWs

Figure 10: Home insurance premiums continue to rise into 2025

Figure 11: Quotes for travel insurance across the four main PCWs

Figure 12: Quotes for pet insurance across the four main PCWs

Figure 13: Quotes for income protection insurance across the four main PCWs

Figure 14: Term assurance quotes across five leading PCWs

Figure 15: Quotes for term assurance with critical illness cover across different PCWs

Figure 16: Compare the Market continues to dominate the non-life insurance market

Figure 17: Compare the Market leads the life insurance aggregator market

UK Insurance Aggregators 2026 standard reports
Currency USD
$3,450

Can be used by individual purchaser only

$10,350

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

UK Insurance Aggregators 2026 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Business and Consumer Services
New
South Korea PESTLE Insights: A Macroeconomic Outlook Report
$500 | September 2026
Business and Consumer Services
New
Asia-Pacific HVAC Market Summary, Competitive Analysis and Forecast to 2030
$500 | September 2026
Business and Consumer Services
New
Europe HVAC Market Summary, Competitive Analysis and Forecast to 2030
$500 | September 2026
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at UK Insurance Aggregators 2026 in real time.

  • Access a live UK Insurance Aggregators 2026 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.