United Kingdom (UK) Jewellery and Watches Market Analysis by Categories, Revenue Share, Consumer Attitudes, Key Players and Forecast to 2028

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The UK jewellery & watches market experienced a sales decline in 2023 as consumers reigned in spending on non-essentials. Many retailers in this sector have not been immune to this weaker market landscape and have observed a similar downturn in sales. High street specialists targeting budget-conscious consumers felt this slump the most. Specialists operating in luxury jewellery & watches have fared better, less impeded by the cost-of-living crisis and inflationary pressures.

Key Highlights

We forecast the jewellery & watches market will achieve a CAGR of 2% between 2023 and 2028.

Watches and rings will provide the largest boost to the value of the jewellery & watches market between 2023 and 2028.

UK consumers rank quality as the highest driver when purchasing jewellery & watches, with over 90% of shoppers considering it an important factor.

Reasons to Buy

Using our five year forecasts to 2028, learn which categories in the Jewellery & Watches market will be the fastest performing to enable focus and investment in these winning product areas.

Understand how drivers of Jewellery & Watches purchases, such as range, price and quality, vary in importance among different demographics to maximise sales potential.

Use our in-depth analysis and forecasts to understand the current and future performances of the different channels, including online and offline.

Amazon
Argos
Armani
Astrid & Miyu
Austen & Blake
Banks Lyon
Beaverbrooks
Cartier
Ernest Jones
Etsy
F. Hinds
Goldsmiths
H. Samuel
House of Fraser
Jaeger-LeCoultre
John Lewis & Partners
Mejuri
Michael Kors
Monica Vinader
Next
OBJKTS Jewelry
Oura
Pandora
Rolex
Selfridges
Swarovski
The Diamond Store
Tiffany & Co.
TK Maxx
Tommy Hilfiger
Vivienne Westwood
Warren James
Watches of Switzerland

Table of Contents

Executive summary

The UK Jewellery & Watches market has robust growth ahead as consumers see the market as an investment opportunity

Affluent and aspirational consumers purchasing watches will bolster total sector growth out to 2028

Jewellery & watch shoppers prioritise quality and value for money

KEY TRENDS

UK Jewellery & Watches Market drivers

UK Jewellery & Watches Market inhibitors

Key Trend: Sustainability drives innovation in Jewellery & Watches market

Key Trend: Jewellery & watch specialists overshadow multi-brand retailers

Key Trend: Minimalist and timeless designs dominate the jewellery market

Key Trend: Innovation reduces barriers to online jewellery & watch purchases

Strategies for Success in the UK Jewellery & Watches Market

MARKET SIZE AND FORECASTS

Five year growth 2018-2028

Market size, 2018-2028

Market Growth Drivers, 2021-2028

CATEGORY PERFORMANCE AND FORECASTS

Key category trends

Jewellery & Watches categories

Market by category %, 2018-2028

Market by Sub Category, 2023 & 2028

CHANNEL PERFORMANCE AND FORECASTS

Online market, 2018-2028

Channel growth, 2018-2028

Market by channel, 2023 and 2028

Channel value and forecast, 2023 and 2028

REVENUE AND MARKET SHARES OF TOP 10 PLAYERS

Top 10 UK Jewellery & Watches Retailers, 2023

Market shares of the top 10 retailers

Top 20 most visited and purchased from retailers for Jewellery & Watches, 2024

Jewellery & Watches competitor overlap, 2024

COMPETITIVE LANDSCAPE: PROFILES OF LEADING PLAYERS

Pandora

Beaverbrooks

Goldsmiths

Watches of Switzerland

Retailers to watch

CONSUMERS

Key consumer trends

Jewellery & Watches penetration and profile, 2024

Jewellery & Watches category penetration, 2024

Jewellery & Watches channel usage, 2024

Jewellery & Watches device usage, 2024

Jewellery & Watches fulfilment methods, 2024

Jewellery & Watches purchase locations, 2024

Jewellery & Watches purchase frequency, 2024

Jewellery & Watches consumer drivers, 2024

METHODOLOGY, DEFINITIONS AND CONTACTS

Table

UK Jewellery & Watches Market by Sub-Category, 2023 & 2028

UK Jewellery & Watches Channel Value & Forecast, 2023 and 2028

Top 10 UK Jewellery & Watches Retailers, 2023

UK Jewellery & Watches Competitor Overlap, 2024

UK Jewellery & Watches Category Penetration by Demographic, 2024

UK Jewellery & Watches Channel Usage by Demographic, 2024

UK Jewellery & Watches Device Usage by Demographic, 2024

UK Jewellery & Watches Fulfilment Methods by Demographic, 2024

UK Jewellery & Watches Purchase Locations by Demographic, 2024

UK Jewellery & Watches Consumer Drivers by Demographic, 2024

Figures

Shoppers rating product sustainability as an important consumer driver, 2020-2024

UK Jewellery & Watches Market GBP m, 2018, 2023, 2028 & CAGR %

UK Jewellery & Watches Market Value GBP m, 2018-2028

UK Jewellery & Watches Market Annual Growth %, 2018-2028

UK Jewellery & Watches Market Growth Drivers, 2021-2028

UK Jewellery & Watches Categories by Value GBP m, 2023 & 2028

UK Jewellery & Watches Categories by Value Growth %, CAGR 2023-2028

UK Jewellery & Watches Market by Category %, 2018, 2023, 2028

UK Jewellery & Watches Online Market Size GBPm and Online Penetration %, 2018-2028

UK Jewellery & Watches Channel Growth, 2018-2028

UK Jewellery & Watches Market by Channel, 2023 and 2028

Market Shares of Top 10 UK Jewellery & Watches Retailers, 2023, 2023 & 2024e

Top 20 Most Visited Retailers for Jewellery & Watches %, 2024

Top 20 Most Purchased from Retailers for Jewellery & Watches %, 2024

Pandora UK Jewellery & Watches sales GBP mil, 2018-2023, and annual growth %

Pandora UK Jewellery & Watches market share %, 2018-2024e

Pandora UK Jewellery & Watches Penetration %, 2024

Beaverbrooks UK Jewellery & Watches sales GBP mil, 2018-2023, and annual growth %

Beaverbrooks UK Jewellery & Watches market share %, 2018-2024e

Beaverbrooks UK Jewellery & Watches Penetration %, 2024

Goldsmiths UK Jewellery & Watches sales GBP mil, 2018-2023, and annual growth %

Goldsmiths UK Jewellery & Watches market share %, 2018-2024e

Goldsmiths UK Jewellery & Watches Penetration %, 2024

Watches of Switzerland UK Jewellery & Watches sales GBP mil, 2018-2023, and annual growth %

Watches of Switzerland UK Jewellery & Watches market share %, 2018-2024e

UK Jewellery & Watches Penetration %, 2024

UK Jewellery & Watches Profile %, 2024

UK Jewellery & Watches Category Penetration %, 2024

UK Jewellery & Watches Channel Usage %, 2024

UK Jewellery & Watches Device Usage %, 2024

UK Jewellery & Watches Fulfilment Methods %, 2024

UK Jewellery & Watches Purchase Locations %, 2024

UK Jewellery & Watches Purchase Frequency, 2024

UK Jewellery & Watches Consumer Drivers %, 2024

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