United Kingdom (UK) Mother’s Day Market Analysis, Trends, Consumer Attitudes and Buying Dynamics
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The Mother's Day 2026 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Mother's Day. The report analyses the market, the major players, the main trends, and consumer attitudes.
Participation in Mother’s Day rose slightly from last year, with most UK consumers continuing to view it as an important occasion of the year. Spending on food and drink increased moderately and mobile shopping and home delivery remained the dominant channels for gift purchasing, indicating a continued shift toward convenience and celebrating at home.
Key Highlights
More people spent on Mother’s Day in 2026, helped by stronger financial confidence and more salary-funded purchasing
Shoppers spent more on retail-led celebrations in 2026, with food and drink remaining a key part of making an event of the day
Shoppers celebrated more people in 2026, extending gifting beyond just mothers
Reasons to Buy
Identify the key retailers used by consumers to purchase Mother's Day products across various categories, and what drives consumers to shop with these retailers
Understand the most appealing Mother's Day categories shopped for by consumers in 2026
Understand which channels used by consumers are the most popular when shopping for Mother's Day products
Amazon
Apple
Argos
ASDA
ASOS
B&M
B&Q
Beauty Bay
Bloom & Wild
Boots
Card Factory
Clintons
Crocus
Currys
Dobbies
Footasylum
GAME
H&M
H. Samuel
HMV
Hobbycraft
Home Bargains
Iceland
JD Sports
John Lewis & Partners
Lidl
Lululemon
Marks & Spencer
Matalan
Moonpig
Morrisons
New Balance
New Look
Next
Nike
Pandora
Poundland
Primark
Sainsbury's
Savers
Superdrug
Temu
Tesco
TG Jones
The Body Shop
The Works
Tiffany & Co
TK Maxx
Very
Waitrose & Partners
Warren James
Waterstones
WH Smith
Wickes
Zara
Zavvi
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