United Kingdom (UK) Olympics and Paralympics – Analysing Trends and Consumer Shopping Attitudes

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

The Olympics & Paralympics 2024 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers during the Olympics and Paralympics. The report analyses the market, the main trends, and consumer attitudes.

The report provides a comprehensive analysis of the retail sector during the Olympics and Paralympics, offering insights into the consumer dynamics and spending habits of British consumers during the Olympics and Paralympics. This report aims to serve as a valuable resource for retail businesses, investors and other stakeholders interested in the effects of the Olympics and Paralympics on the UK retail landscape.

Scope

Food & drink was the most popular category bought for the Olympics & Paralympics in 2024

Tesco was the leading retailer among consumers shopping for the Olympics/Paralympics

Over half of consumers started shopping for the Olympics/Paralympics just before the event.

Reasons to Buy

Understand what key demographics were the most interested in watching/spending on the Olympics and the Paralympics

Find out which retailers were the most popular among consumers shopping for the Olympics/Paralympics

Discover how consumer buying dynamics varied across various sectors for both the Olympics and the Paralympics

Aldi
Amazon
ASDA
JD Sports
Lidl
Marks & Spencer
Morrisons
Primark
Sainsbury's
Tesco

Table of Contents

01. Consumer attitudes

02. Category breakdown

03. Methodology & contacts

Table

Average spend on food & drink, 2024

Average spend on clothing & footwear, 2024

Average spend on items for viewing the event at home, 2024

Average spend on decorations, 2024

Average spend on merchandise, 2024

Figures

Olympic/Paralympic viewing penetration (by demographic & region), 2024

Olympic/Paralympic viewing penetration breakdown (by demographic & region), 2024

Overall shopper penetration, 2024

Olympics shopper penetration, 2024

Paralympic shopper penetration, 2024

Financial spending, 2024

Spend timing, 2024

Olympic/Paralympic activities, 2024

Top 10 retailer usage, 2024

Retailer selection, 2024

Olympic/Paralympic statements, 2024

Food & drink penetration, 2024

Clothing & footwear penetration, 2024

Items for viewing the event at home penetration, 2024

Decorations penetration, 2024

Merchandise penetration, 2024

Frequently asked questions

United Kingdom (UK) Olympics and Paralympics – Analysing Trends and Consumer Shopping Attitudes standard reports
Currency USD
$850

Can be used by individual purchaser only

$1,700

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

United Kingdom (UK) Olympics and Paralympics – Analysing Trends and Consumer Shopping Attitudes was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at United Kingdom (UK) Olympics and Paralympics – Analysing Trends and Consumer Shopping Attitudes in real time.

  • Access a live United Kingdom (UK) Olympics and Paralympics – Analysing Trends and Consumer Shopping Attitudes dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.