United Kingdom (UK) Home: Outdoor Structures Market Trends, Consumer Dynamics and Retail Opportunities, 2026
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The UK: Home Category Data, The Consumer – outdoor structures report offers a comprehensive insight into consumer attitudes in the UK outdoor structures market. The report focuses on overall outdoor structures products and its eight sub-categories: Sheds, Garden buildings, Paving, Decking, Fencing, Garden storage, Greenhouse, and Garden features. Consumer data is based on our 2025 UK outdoor structures survey, using a panel of 2,000 nationally representative consumers.
Scope
Over two-fifths of UK consumers have purchased outdoor structures products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for purchasing outdoor structures products, followed by B&Q and Tesco.
Key Highlights
IKEA holds the highest conversion rate in the overall outdoor structures market followed by Tesco
Almost half of respondents cited price as the driver of choice for their outdoor structures purchases
Most outdoor structures consumers undertook some research before buying
Reasons to Buy
Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas
Amazon
Argos
ASDA
B&M
B&Q
IKEA
John Lewis & Partners
Morrisons
Sainsbury's
Tesco
Wickes
Table of Contents
Table
Figures
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