United Kingdom (UK) Retail Banking Analysis by Consumer Profiles, 2023 Update
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UK Retail Banking Analysis Overview
A few personas have been created through a cluster analysis of GlobalData’s 2023 Financial Services Consumer Survey to understand UK survey respondents and their attitudes, preferences, and unmet needs.
UK Retail Banking – Customer Personas
This report uses data taken from GlobalData’s 2023 Financial Services Consumer Survey to break down the UK retail banking market into five distinct profiles. The profiles are based on age, relationship status, and preference for digital or traditional providers. Each of these profiles is then analyzed individually to describe the unique features of its preferences and product holdings. This analysis facilitates the provision of actionable steps that providers could take that would cater to the wants and needs of customers fitting a given profile.
| Customer Personas | • The Retiring Boomer
• The Budgeting Gen Z • The Small Business Owner • The New Homeowner • The Digital Gen X |
| Channel Preferences | • In-Branch
• Telephone • Online • Mobile • Video Chat • Instant Message • Chatbot |
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UK Retail Banking – Customer Personas
The key customer personas discussed in the report are:
- The Retiring Boomer
- The Budgeting Gen Z
- The Small Business Owner
- The New Homeowner
- The Digital Gen X
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The Budgeting Gen Z: When looking at new financial products, GenZ customers prefer to take the time to research by themselves. They spend the time finding what products will benefit them best, rather than listening to what others have to say. Privacy and security are the most important aspects of a bank to GenZ customers, as they want to ensure the safety of the savings they are trying to build.
The Small Business Owner: Business owners trust their longstanding relationship with the banks. They value the tried and tested products it produces and prefer these to the newer, more innovative products on offer. Furthermore, business owners highly value the privacy and security around their accounts and are happy to sacrifice some speed and convenience to have high security.
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UK Retail Banking – Channel Preferences for Banking Activities
The key channel preferences in the retail banking market in the UK are in-branch, telephone, online, mobile, video chat, instant message, and chatbot. As an active digital user, it is no surprise that GenZ prefers using their mobile to conduct the majority of their banking activities. They value the speed and convenience of the digital platform that the bank provides and are happy with the financial clarity that the platform offers.
UK Retail Banking Market Analysis, by Channel Preferences of GenZ
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Scope
- This report uses data taken from GlobalData’s 2023 Financial Services Consumer Survey to break down the UK retail banking market into five distinct profiles. The profiles are based on age, relationship status, and preference for digital or traditional providers.
- Each of these profiles is then analyzed individually to describe the unique features of its preferences and product holdings.
- This analysis facilitates the provision of actionable steps that providers could take that would cater to the wants and needs of customers fitting a given profile.
Key Highlights
- Across almost all consumer profiles, online and mobile banking were the two most commonly used channels.
- Several consumer profiles showed a strong preference for branch access for certain banking activities.
- Loyalty rewards are a common complaint and area of dissatisfaction.
- Young, single consumers who prefer to use alternative providers are less satisfied with their bank’s integration of digital and non-digital services than other features of their bank’s digital offering.
Reasons to Buy
- Understand how consumer preferences vary between different types of consumers.
- Access the latest consumer survey data on channel behavior, provider preferences, and product holdings.
- Identify the areas for improvement that matter to particular consumers.
- Benefit from the provision of actionable steps that can help your business target specific customer profiles.
Table of Contents
Frequently asked questions
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Which are the key channel preferences in the UK retail banking market?
The key channel preferences in the retail banking market in the UK are in-branch, telephone, online, mobile, video chat, instant message, and chatbot.
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Which channel is preferred by GenZ customers in the retail banking market in the UK?
As an active digital user, thus, GenZ prefers using their mobile to conduct the majority of their banking activities owing to the speed and convenience of the digital platform.
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What products and services do business owners in the UK retail banking market prefer?
Business owners trust their longstanding relationship with the banks. They value the tried and tested products it produces and prefer these to the newer, more innovative products on offer.
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