United Kingdom (UK) Summer Retail Market – Analyzing Trends, Consumer Attitudes, Occasions and Key Players

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

United Kingdom (UK) Summer Retail Market Report Overview

Summer shopper penetration rises in the UK but fails to reach pre-pandemic levels in 2023 although the proportion of people shopping for summer has increased across both retail and leisure. Inflation led most consumers to spend more when compared to the summer of 2022, despite buying the same number of products in both years. With food inflation persistently high, older consumers who purchased food & drinks more than other categories in 2023 felt the financial impact of higher prices to a greater extent. By contrast, younger consumers, while still citing inflation as a reason for spending more, highlighted that they had more money to invest in themselves and their homes. Another driver behind the high spending this year is that many consumers chose to prioritize purchasing for this summer since they were forced to cut back last summer.

The United Kingdom (UK) Summer Retail market research report offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on summer items. The report analyses the market, major players, main trends, and consumer attitudes.

Key Segments ·        Food & Drink

·        Buying for Holidays

·        General Summer Purchasing

Key Retailers ·        Tesco

·        ASDA

·        Primark

·        Amazon

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

UK Summer Retail Market Trends

Retailers came up with both online and in-store ways to promote their products.

  • The Body Shop: The Body Shop hoped to entice shoppers with promotional offers in its range of shower accessories, including shower gels and exfoliating gloves, with higher discounts for consumers who were bulk buying. The refillable range of shower gels was displayed to encourage consumers to think about their sustainability in health & beauty purchases and make more ethically conscious decisions.
  • Next: Next posted pictures of aesthetically pleasing tablescapes and DIY drinks bars on its social media page to promote its dining range. This was a strategy focused on alfresco dining and at-home hosting since an increased cost of living was putting pressure on people’s ability to afford holidays and leisure activities.

Buy the Full Report for More Trend Insights into the UK Summer Retail Market

Download A Free Report Sample

UK Summer Retail Market by Segments

The key segments in the UK summer retail market are food & drink, buying for holidays, and general summer purchasing. The food & drink segment had the highest market share.

Food & Drink: This segment is further divided into non-alcoholic beverages, BBQ foods, alcoholic beverages, desserts, snacks, cooked meats, and fish & other seafood. Tesco was the most preferred retailer for purchasing food & drink items followed by ASDA. The top preferred store types for purchasing food & drink items were supermarkets, convenience store retailers, and value & discount retailers, among others. Moreover, the most preferred device for purchasing food & drink items was mobile.

Buying for Holidays: This segment is further divided into holiday healthcare, clothing and accessories, beach and swim, entertainment, luggage and travel accessories, holiday accessories, and camping & outdoors. Primark was the most preferred retailer for purchasing for the summer holidays followed by Amazon. The top preferred store types for holiday shopping were supermarkets, general merchandisers, and non-food specialists. Moreover, the most preferred device for holiday shopping was mobile.

General Summer Purchasing: This segment is further divided into summer clothing, outdoor & gardening products, items for events at home, and picnics. Tesco was the most preferred retailer for general summer purchasing in 2023, followed by Primark. The top preferred stores for purchasing were supermarkets, value & discount retailers, and general merchandisers. Moreover, the most preferred device for general summer purchasing was mobile.

UK Summer Retail Market Analysis by Segments, 2023 (%)

UK Summer Retail Market Analysis by Segments, 2023 (%)

Buy Full Report for More Segment Insights into the UK Summer Retail Market

Download A Free Report Sample

Segments Covered in the Report

UK Summer Retail Market Segments Outlook (2023)

  • Food & Drink
  • Buying for Holidays
  • General Summer Purchasing

UK Summer Retail Market – Key Findings

  • In 2023, the proportion of people shopping for summer has increased across both retail and leisure, but the shopper penetration is yet to reach the pre-pandemic levels.
  • Consumers made summer purchases out of their salary or savings instead of using finance options. Hence, they stayed within their means and opted for items that were at a lower price point. Price and value for money ranked as the most important factor across all categories for consumers.
  • With the UK still grappling with the cost-of-living crisis, consumers are becoming more mindful of their purchases and prioritizing spend elsewhere. This has resulted in a decline in general seasonal purchases.

Key Highlights

The proportion of consumers buying for summer this year has increased on 2022 in 2023.

A greater number of consumers stated that they spent less on summer this year compared to last year. This has been driven by consumers opting to spend within their means this year, by making summer purchases out of their salary or savings.

General summer purchasing was down on 2022, as consumers remaining in the UK were more mindful of spend amid the cost-of-living crisis

Reasons to Buy

  • Use our in-depth consumer insight to learn which summer product categories are shopped the most by consumers and to ensure that product offers are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money, and delivery options in order to maximize sales potential.
  • Use our average spend data to understand how much consumers are paying in each summer category.

ASDA
Aldi
Amazon
Argos
B&M
B&Q
Boots
Co-op
Dunelm
Go Outdoors
H&M
HMV
Home Bargains
Homebase
Iceland
JD Williams
John Lewis & Partners
Lidl
Marks & Spencer
Matalan
Morrisons
New Look
Next
Poundland
Primark
Sainsbury's
Superdrug
Tesco
The Body Shop
TK Maxx
Very
Waitrose & Partners
Wilko
Zara

Table of Contents

THE KEY FINDINGS

The Key Findings

Summer shopper penetration rises but fails to reach pre-pandemic levels.

Consumers choose to buy with available funds, foregoing finance options this summer.

Consumers staying at home this summer reigned in spending on general seasonal purchases.

Trend insight – stores

Trend insight – online

CONSUMER ATTITUDES

Buying dynamics

Financial wellbeing

Summer spending

Financial spending

Summer activities

Summer statements

Retailer selection

Retailer ratings – grocers

Retailer ratings – non-food retailers

Bank holiday activities

SEASONAL FOOD AND DRINK

Buying dynamics

Retailer used

Retailers most used

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Average spend

Buying dynamics

HOLIDAY SHOPPING

Buying dynamics

Retailer used

Retailers most used

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Average spend

Buying dynamics

GENERAL SUMMER PURCHASING

Buying dynamics

Retailer used

Retailers most used

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Average spend

Buying dynamics

METHODOLOGY

Technical details: consumer survey work

Table

Retailer ratings across key measures – grocers, 2023

Retailer ratings across key measures – non-food retailers, 2023

Bank holiday products purchased – food items, 2022 &2023

Bank holiday products purchased – drink items, 2022 & 2023

Retailers shopped at for food & drink, 2022 and 2023

Retailers most shopped at for food & drink, 2022 & 2023

Retailers consumers switched to, 2022 & 2023

Products purchased – non-alcoholic drinks, 2022 & 2023

Products purchased – BBQ food, 2022 & 2023

Products purchased – alcohol, 2022 & 2023

Products purchased – desserts, 2022 & 2023

Products bought on impulse, including summer food, summer drinks and overall figure, 2022 & 2023

Retailers shopped at for summer holiday shopping, 2022 & 2023

Products purchased – holiday healthcare, 2022 & 2023

Retailers used – holiday healthcare, 2022 & 2023

Products purchased – clothing & accessories, 2022 & 2023

Retailers used – clothing & accessories, 2022 & 2023

Products purchased – beach & swim, 2022 & 2023

Retailers used – beach & swim, 2022 & 2023

Products purchased – entertainment, 2022 & 2023

Retailers used – entertainment, 2022 & 2023

Products purchased – luggage & travel accessories, 2022 & 2023

Retailers used – luggage & travel accessories, 2022 & 2023

Products purchased – holiday accessories, 2022 & 2023

Retailers used – holiday accessories, 2022 & 2023

Products purchased – camping & outdoors, 2022 & 2023

Retailers used – camping & outdoors, 2022 & 2023

Products bought on impulse, across all buying for holidays categories, 2022 & 2023

Retailers shopped at for general summer purchasing, 2022 & 2023

Products purchased – summer clothing, 2022 & 2023

Retailers used – summer clothing, 2022 & 2023

Products purchased – outdoor & gardening products, 2022 & 2023

Retailers used – outdoor & gardening products, 2022 & 2023

Products purchased – items for events at home, 2022 & 2023

Retailers used – items for events at home, 2022 & 2023

Products purchased – picnic, 2022 & 2023

Retailers used – picnic, 2022 & 2023

Products bought on impulse, across all summer purchasing categories, 2022 & 2023

Figures

Chart of the month, Proportion of consumers who chose various reasons for spending more on summer this year, by age, 2023

Summer shopper penetration, by demographic & region, 2021, 2022 & 2023

Summer retail shopper penetration, by demographic & region, 2021, 2022 & 2023

Summer leisure shopper penetration, by demographic & region, 2021, 2022 & 2023

Financial wellbeing compared to last year, 2022 & 2023

Summer spending compared to last year, 2022 & 2023

How consumers financed summer spending, 2022 & 2023

Retail vs leisure split of spending, 2022 & 2023

Spend on categories compared to last year, 2023

Why consumers spent more this summer compared to last, 2023

Why consumers spent less this summer compared to last, 2023

Summer activities undertaken, 2023

Holiday locations in the UK and UK holiday types, 2022 & 2023

International holiday locations and international holiday types, 2022 & 2023

Summer statements: agreement and disagreement, 2023, and change on 2022

Which retailer did the best job at communicating and promoting deals for summer, 2023

Bank holiday shopper penetration, by demographic & region, 2021, 2022 & 2023

Bank holiday activities undertaken, 2023

Bank holiday food penetration (and by demographic), 2021, 2022 & 2023

Bank holiday drinks penetration (and by demographic), 2021, 2022 & 2023

Summary of retailer drivers by category, 2023

Summer food & drink penetration (and by demographic) 2021, 2022 & 2023

Top 10 retailers shopped at for summer food & drink, 2022 & 2023

Top 10 retailers most shopped at for summer food & drink, 2022 & 2023

What’s driving retailer selection (food & drink shopping) 2023, & ppt change on 2022

Consumers switching from their usual retailer, 2021, 2022 & 2023

Retailers consumers switched to, 2022 & 2023

Reasons for switching from usual retailer, 2023 and ppt change on 2022

Consumers using each channel for purchasing summer food & drink, 2022 & 2023

Consumers using each store type for purchasing summer food & drink, 2022 & 2023

Consumers using each device for purchasing summer food & drink, 2022 & 2023

Fulfilment options for summer food & drink purchases made online, 2022 & 2023

Summer food & non-alcoholic drink spend, 2023 & monetary change on 2022

Summer alcoholic drink spend, 2023 & monetary change on 2022

Summer 2023 non-alcoholic penetration (and by demographic), and 2021 & 2022 non-alcoholic penetration

Summer 2023 BBQ food penetration (and by demographic), and 2021 & 2022 BBQ food penetration

Summer 2023 alcohol penetration (and by demographic), and 2021 & 2022 alcohol penetration

Summer 2023 desserts penetration (and by demographic), and 2021 & 2022 desserts penetration

Summer 2023 snacks penetration (and by demographic), and 2021 & 2022 snacks penetration

Summer 2023 salads penetration (and by demographic), and 2021 & 2022 salads penetration

Summer 2023 cooked meats penetration (and by demographic), and 2021 & 2022 cooked meats penetration

Summer 2023 condiment & relishes penetration (and by demographic), and 2021 & 2022 condiment & relishes penetration

Summer 2023 fish & other seafood (and by demographic) & 2022 fish & other seafood penetration

Planned/impulse purchases (overall food & drink shopping), 2023

Summer 2023 holiday shopping penetration (and by demographic), and 2021 & 2022 holiday shopping penetration

Top 10 retailers shopped at for holiday shopping, 2022 & 2023

What’s driving retailer selection (holiday shopping), 2023, & ppt change on 2022

Consumers using each channel for holiday shopping, 2022 & 2023

Consumers using each store type for purchasing holiday shopping, 2022 & 2023

Consumers using each device for purchasing holiday shopping, 2022 & 2023

Fulfilment options for holiday shopping purchases made online, 2022 & 2023

Average spend on holiday shopping, 2023 & value change on 2022

Summer 2023 holiday healthcare penetration (and by demographic), and 2021 & 2022 holiday healthcare penetration

Summer 2023 clothing & accessories penetration (and by demographic), and 2021 & 2022 clothing & accessories penetration

Summer 2023 beach & swim penetration (and by demographic), and 2021 & 2022 beach & swim penetration

Summer 2023 entertainment penetration (and by demographic), and 2021 & 2022 entertainment penetration

Summer 2023 luggage & travel accessories penetration (and by demographic), and 2021 & 2022 luggage & travel accessories penetration

Summer 2023 holiday accessories penetration (and by demographic), and 2021 & 2022 holiday accessories penetration

Summer 2023 camping & outdoors penetration (and by demographic), and 2021 & 2022 camping & outdoors penetration

Planned/impulse purchases (holiday shopping), 2023

Summer 2023 general summer purchases penetration (and by demographic), and 2021 & 2022 general summer purchases penetration

Top 10 retailers shopped at for general summer purchases, 2022 & 2023

What’s driving retailer selection (general summer purchasing), 2023, & ppt change on 2022

Consumers using each channel for purchasing general summer items, 2022 & 2023

Consumers using each store type for purchasing general summer items, 2022 & 2023

Consumers using each device for purchasing general summer items, 2022 & 2023

Fulfilment options for general summer purchases made online, 2022 & 2023

Average spend on general summer products, 2023 & monetary value change on 2022

Summer 2023 summer clothing penetration (and by demographic), and 2021 & 2022 summer clothing penetration

Summer 2023 outdoor & gardening products penetration (and by demographic), and 2021 & 2022 outdoor & gardening products penetration

Summer 2023 items for events at home penetration (and by demographic), and 2021 & 2022 items for events at home penetration

Summer 2023 picnic penetration (and by demographic), and 2021 & 2022 picnic penetration

Planned/impulse purchases (general summer purchasing), 2023

Frequently asked questions

United Kingdom (UK) Summer Retail Market – Analyzing Trends, Consumer Attitudes, Occasions and Key Players thematic reports
Currency USD
$2,500

Can be used by individual purchaser only

$7,500

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

United Kingdom (UK) Summer Retail Market – Analyzing Trends, Consumer Attitudes, Occasions and Key Players was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at United Kingdom (UK) Summer Retail Market – Analyzing Trends, Consumer Attitudes, Occasions and Key Players in real time.

  • Access a live United Kingdom (UK) Summer Retail Market – Analyzing Trends, Consumer Attitudes, Occasions and Key Players dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.