UK Valentine’s Day Intentions: Analysing Consumer Attitudes and Spending Intentions
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The GlobalData Retail Valentine's Day Intentions 2026 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Valentine's Day, analysing consumers' intentions for spending.
Scope
This Valentine’s Day consumers almost 50% of UK consumers intend to spend on the event
Food gifts, which include chocolates, sweets and food hampers, has the highest intention to buy among consumers that intend to give a gift this Valentine’s Day.
Key Highlights
The proportion of UK consumers who intend to purchase at least one item for Valentine's Day 2026 has remained broadly flat versus 2024.
Leisure spend is expected to decline this year as consumers plan to celebrate the occasion with movie nights, takeaways and romantic meals at home.
Though partners remain the most popular recipient of Valentine's Day gifts, shoppers are increasingly look for ways to recognise friends, family and pets.
Reasons to Buy
Understand which products and categories consumers intend to purchase for Valentine's Day 2026.
Find out what consumers are planning to do to celebrate Valentine's Day in 2026.
Discover consumer opinions on Valentine's Day and how this differs by age and generation.
Table of Contents
Figures
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