United States (US) Spirits Market Assessment by Categories, Distribution, Packaging, Consumergraphics and Forecasts to 2027

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United States (US) Spirits Market Report Overview

The US spirits market size was $122.6 billion in 2022. The market will grow at a CAGR of more than 6% from 2022 to 2027. The US spirits market report provides a comprehensive understanding of the spirits sector in the country. It offers an overview of the value and volume growth at a sector level and provides an analysis of the various categories. In addition, the report covers the conusumergraphics, macroeconomic and city-wise analysis for the forecast period.

US Spirits Market Outlook 2022-2027 (USD Billion)

US Spirits Market Outlook 2022-2027 (USD Billion)

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The US spirits industry report also gives an insight into the distribution channels, the packaging insights, the key players, and the competitive landscape of the US spirits market.

Market Size (2022) $122.6 billion
CAGR (2022-2027) >6%
Key Categories ·        Whiskey

·        Flavored Alcoholic Beverages

·        Vodka

·        Tequila & Mezcal

·        Brandy

·        Rum

Key Distribution Channels ·        Hypermarkets & Supermarkets

·        On-Trade

·        Food & Drinks Specialists

·        Convenience Stores

·        E-retailers

·        Department Stores

·        Cash & Carries and Warehouse Clubs

Key Packaging Materials ·        Rigid Metal

·        Glass

·        Rigid Plastics

·        Flexible Packaging

·        Paper & Board

Leading Cities ·        New York

·        Los Angeles

·        Chicago

·        Dallas

·        Houston

Leading Companies ·        The Mark Anthony Group of Companies

·        Anheuser-Busch InBev

·        Diageo Plc

·        Boston Beer Co.

·        Pernod Ricard Group

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US Spirits Market Segmentation by Category

Whiskey was the leading category in the US spirits market in 2022

The key categories in the US spirits market are whiskey, flavored alcoholic beverages, vodka, tequila & mezcal, brandy, and rum. Flavored alcoholic beverages also had a significant share in the US spirits market. The category is expected to garner the fastest growth both in terms of value and volume during the projected period.

US Spirits Market Analysis by Categories, 2022 (%)

US Spirits Market Analysis by Categories, 2022 (%)

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US Spirits Market Segmentation by Top Cities

. New York emerged as the largest spirits market in the US in 2022

The top cities in the US spirits market are New York, Los Angeles, Chicago, Dallas, and Houston among others. The flavored alcoholic beverages were the leading category in volume terms across the leading cities in the US spirits sector in 2022.

US Spirits Market Analysis by Top Cities, 2022 (%)

US Spirits Market Analysis by Top Cities, 2022 (%)

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US Spirits Market Segmentation by Distribution Channels

Hypermarkets & supermarkets was the leading distribution channel in the US spirits market in 2022

The key distribution channels in the US spirits market are hypermarkets & supermarkets, on-trade, food & drinks specialists, convenience stores, e-retailers, department stores, and cash & carries and warehouse clubs. On-trade transactions had a significant share in the industry apart from hypermarkets and supermarkets.

US Spirits Market Analysis by Distribution Channels, 2022 (%)

US Spirits Market Analysis by Distribution Channels, 2022 (%)

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US Spirits Market Segmentation by Packaging Material

Rigid metal accounted for the highest share of the US spirits market in 2022

The key packaging materials in the US spirits market are rigid metal, glass, rigid plastics, flexible packaging, and paper & board. The rigid metal packaging type was followed by glass and rigid plastics.

US Spirits Market Analysis by Packaging Material, 2022 (%)

US Spirits Market Analysis by Packaging Material, 2022 (%)

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US Spirits Market - Competitive Landscape

In 2022, The Mark Anthony Group of Companies held the largest US spirits market share

The leading companies in the US spirits market are The Mark Anthony Group of Companies, Anheuser-Busch InBev, Diageo Plc, Boston Beer Co., and Pernod Ricard Group among others. The Mark Anthony Group of Companies offer products in the flavored alcoholic beverages category under brand names such as White Claw, Mike’s Hard, and Mike’s Harder.

US Spirits Market Analysis by Companies, 2022 (%)

US Spirits Market Analysis by Companies, 2022 (%)

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Segments Covered in the Report

US Spirits Market Category Outlook (Value, USD Billion, 2017-2027)

  • Whiskey
  • Flavored Alcoholic Beverages
  • Vodka
  • Tequila & Mezcal
  • Brandy
  • Rum

US Spirits Market Distribution Channel Outlook (Value, USD Billion, 2017-2027)

  • Hypermarkets & Supermarkets
  • On-Trade
  • Food & Drinks Specialists
  • Convenience Stores
  • E-retailers
  • Department Stores
  • Cash & Carries and Warehouse Clubs

US Spirits Market Packaging Material Outlook (Value, USD Billion, 2017-2027)

  • Rigid Metal
  • Glass
  • Rigid Plastics
  • Flexible Packaging
  • Paper & Board

US Spirits Market City Outlook (Value, USD Billion, 2017-2027)

  • New York
  • Los Angeles
  • Chicago
  • Dallas
  • Houston

Scope

Per capita expenditure of spirits was higher in the US than both the global and regional levels in 2022

Hypermarkets & supermarkets was the leading distribution channel in the US spirits sector, with a value share of 52.8% in 2022

Private labels accounted for a value share of 0.4% in the overall US spirits sector in 2022

Whiskey was the largest category in 2022, with value sales of $31.7 billion

In US, the consumption of spirits is higher among males than females.

Key Highlights

  • Per capita expenditure of spirits was higher in the US than both the global and regional levels in 2022
  • Hypermarkets & supermarkets were the leading distribution channels in the US spirits sector,
  • Private labels accounted for a major value share of in the overall US spirits sector in 2022
  • Whiskey was the largest category in 2022.
  • In the US, the consumption of spirits is higher among males than females.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Analyze key distribution channels to identify and evaluate trends and opportunities for existing and new players.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • Analyze key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

The Mark Anthony Group of Companies
Anheuser-Busch InBev
Diageo
Boston Beer
Pernod Ricard Group
Constellation Brands Inc.
Bacardi Limited
E & J Gallo Winery Europe Limited
Suntory Holdings Limited
Heaven Hill Brands
Brown-Forman Corporation
Fifth Generation Inc
Ron Abuelo
BECLE, S.A.B. DE C.V.
Molson Coors Beverage Company
Sazerac Company, Inc
Braxton Brewing Company
LVMH Moet Hennessy - Louis Vuitton
Davide Campari-Milano N.V.
Phusion Projects, LLC
Mast-Jagermeister SE
Remy Cointreau
William Grant & Sons Ltd

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value And Volume Share Of US In The Global And North American Market

Growth Analysis Of US Compared To Canada In The North America Market

PCC And PCE Of US Compared To Global And North America Market

Part 2: Sector Deep Dive

US Spirits Sector Snapshot

Market Size Analysis

Cross-category Comparison – Value Growth Analysis And Category Winners And Losers

Cross-category Comparison – Volume Growth Analysis And Category Winners And Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis By Category

Market Size Analysis – Category: Brandy

Segment-level Analysis (In Value Terms) – Brandy

Segment-level Analysis (In Volume Terms) – Brandy

Market Size Analysis – Category: Flavored Alcoholic Beverages

Segment-level Analysis (In Value Terms) – Flavored Alcoholic Beverages

Segment-level Analysis (In Volume Terms) – Flavored Alcoholic Beverages

Market Size Analysis – Category: Gin & Genever

Market Size Analysis – Category: Liqueurs

Segment-level Analysis (In Value Terms) –Liqueurs

Segment-level Analysis (In Volume Terms) – Liqueurs

Market Size Analysis – Category: Non – Alcoholic Spirits Drinks

Market Size Analysis – Category: Rum

Segment-level Analysis (In Value Terms) – Rum

Segment-level Analysis (In Volume Terms) – Rum

Market Size Analysis – Category: Specialty Spirits

Segment-level Analysis (In Value Terms) – Specialty Spirits

Segment-level Analysis (In Volume Terms) – Specialty Spirits

Market Size Analysis – Category: Tequila & Mezcal

Market Size Analysis – Category: Vodka

Segment-level Analysis (In Value Terms) – Vodka

Segment-level Analysis (In Volume Terms) – Vodka

Market Size Analysis – Category: Whiskey

Segment-level Analysis (In Value Terms) – Whiskey

Segment-level Analysis (In Volume Terms) – Whiskey

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Volume Share

Brand Share Analysis Of Top Five Companies

Brand Share Analysis Of Top Five Companies By Category

Private Label Share Analysis By Category

Growth Of Private Labels Compared With Branded Products

Degree Of Consolidation/Fragmentation By Category

Part 6: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 7: City Deep Dive

Market Size Analysis Of Top 10 Cities

Market Size Analysis Of Top 10 Cities By Category

Part 8: Consumergraphics

Demographic Analysis

Part 9: Macroeconomic Analysis

GDP Growth And Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, And Demographic Trends

US Standing In Global Country Risk Index (GCRI) Q4 2022

US Risk Analysis – Compared To Global And North America Markets

Methodology

Definitions

Appendix

Table

Leading Value Categories (Value), 2022

Fastest-growing Segments (Value), 2022

Cross-category Comparison – By Value (2017–2027)

Cross-category Comparison – By Volume (2017–22)

Per Capita Consumption (By Category), US Compared To North America And Global Levels (In Liters), 2022

Brandy – Value Analysis By Segment, 2017–22

Brandy – Volume Analysis By Segment, 2017–22

Flavored Alcoholic Beverages – Value Analysis By Segment, 2017–22

Flavored Alcoholic Beverages – Volume Analysis By Segment, 2017–22

Liqueurs – Value Analysis By Segment, 2017–22

Liqueurs– Volume Analysis By Segment, 2017–22

Rum – Value Analysis By Segment, 2017–22

Rum – Volume Analysis By Segment, 2017–22

Specialty Spirits – Value Analysis By Segment, 2017–22

Specialty Spirits – Volume Analysis By Segment, 2017–22

Vodka – Value Analysis By Segment, 2017–22

Vodka – Volume Analysis By Segment, 2017–22

Whiskey – Value Analysis By Segment, 2017–22

Whiskey – Volume Analysis By Segment, 2017–22

Change In Distribution Share, 2017–22

Top Five Companies Share By Brand (In Volume Terms) In The Spirits Sector, 2022

Brand Shares Of Top Five Companies (In Volume Terms) By Category, 2022

Volume Analysis Of Top 10 Cities By Category (Million Liters), 2022

Performance Overview (Score: 1–100)

Category Data, By Segment

Category Data, By On-trade And Off-trade

Per Capita Consumption (In Liters), 2017–22

Per Capita Expenditure ($), 2017–22

Spirits Distribution In US – By Category ($ Million), 2022

Brand Share (In Volume Terms) In The Spirits Sector, 2022

Brand Share (In Volume Terms) In The Spirits Sector, By Category, 2022

Pack Material (In Million Pack Units), 2022–2026

Pack Materials By Category (In Million Pack Units), 2022

Pack Type (In Million Pack Units), 2017–22

Pack Types By Category (In Million Pack Units), 2022

Closure Type (In Million Pack Units), 2017–22

Closure Types By Category (In Million Pack Units), 2022

Primary Outer Type (In Million Pack Units), 2017–22

Primary Outer Types By Category (In Million Pack Units), 2022

Real GDP And Annual Growth (%), 2019–2027

Nominal GDP And Annual Growth (%), 2019–2027

Consumer Price Inflation (%), 2019–2027

Employed People And Unemployment Rate (%), 2019–20276

Nominal Household Final Consumption Expenditure And Annual Growth (%), 2019–2027

Population And Annual Growth (%), 2019–2027

Population By Age Group (%)

Population By Gender (%)

Population By Rural-urban Split (%)

Figures

Value And Volume Share Of US In The Global And North America Spirits Sector, 2022–27

US Compared To Canada In Terms Of Market Share, Growth, And The Competitive Landscape

PCC Comparison – US, North America, And Global, 2017–27

PCE Comparison – US, North America, And Global, 2017–2027

Market Size And Growth Analysis By Value And Volume, Spirits Sector, 2017–27

Cross-category Comparison – Value Growth Analysis And Category Winners And Losers

Cross-category Comparison – Volume Growth Analysis And Category Winners And Losers

Market Size And Growth Analysis By Value And Volume, Brandy Category, 2017–27

Market Size And Growth Analysis By Value And Volume, Flavored Alcoholic Beverages Category, 2017–27

Market Size And Growth Analysis By Value And Volume, Gin & Genever Category, 2017–27

Market Size And Growth Analysis By Value And Volume, Liqueurs Category, 2017–27

Market Size And Growth Analysis By Value And Volume, Non – Alcoholic Spirits Drinks Category, 2017–27

Market Size And Growth Analysis By Value And Volume, Rum Category, 2017–27

Market Size And Growth Analysis By Value And Volume, Specialty Spirits Category, 2017–27

Market Size And Growth Analysis By Value And Volume, Tequila & Mezcal Category, 2017–27

Market Size And Growth Analysis By Value And Volume, Vodka Category, 2017–27

Market Size And Growth Analysis By Value And Volume, Whiskey Category, 2017–27

Share Of Key Distribution Channels (In Volume Terms) – Spirits, 2022

Key Distribution Channel Share By Category (In Volume Terms), 2022

Leading Companies (In Volume Terms) In The Spirits Sector, 2022

Private Label Penetration By Category (In Volume Terms), 2022

Growth Analysis, Private Label And Brands, 2017–22

Category-level Consolidation/Fragmentation (In Volume Terms) – Spirits, 2022

Key Pack Materials In The US Spirits Sector, Percentage Share Of Pack Units, 2022

Annual Growth Rate By Key Pack Material, 2017–27

Use Of Pack Material By Category (In Pack Units), 2022

Key Pack Types In The US Spirits Sector, Percentage Share Of Pack Units, 2022

Annual Growth Rate By Key Pack Type, 2017–27

Use Of Pack Type By Category (In Pack Units), 2022

Key Closure Types In The US Spirits Sector, Percentage Share Of Pack Units, 2022

Annual Growth Rate By Key Closure Type, 2017–27

Use Of Closure Type By Category (In Pack Units), 2022

Key Primary Outer Types In The US Spirits Sector, Percentage Share Of Pack Units, 2022

Annual Growth Rate By Key Primary Outer Type, 2017–27

Use Of Primary Outer Type By Category (In Pack Units), 2022

Volume Growth Analysis Of Top 10 Cities (Million Liters), 2017–22

Demographic Analysis

Real GDP ($ Billion) And Annual Growth (%)

Nominal GDP ($ Billion) And Annual Growth (%)

Consumer Price Inflation (%)

Nominal Household Final Consumption Expenditure Growth (%) In $ Terms

Population (Million) And Annual Growth (%)

Population By Age Group (%)

Population By Gender (%)

Population By Rural-urban Split (%)

Five Lowest-risk Nations In GCRI Q4 2022

Five Highest-risk Nations In GCRI Q4 2022

US Performance In Country Risk Analysis In Comparison To North America And The World

List Of 103 Countries Analyzed To Identify The High-potential Countries In Different Regions

Frequently asked questions

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