US Wealth Management: HNW Investors 2026

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Explore the US wealth management market with insights into HNW investor demographics, portfolio allocation, offshore investments, asset preferences, and wealth management trends.

Report Value Proposition – Why This Matters for You

The US remains one of the world’s largest wealth management markets, with high-net-worth (HNW) individuals continuing to diversify portfolios across multiple asset classes while seeking increasingly personalized investment solutions. As investor expectations evolve, wealth managers must understand changing portfolio preferences, offshore investment behavior, and demand for advisory services to remain competitive.

This report provides a comprehensive analysis of US high-net-worth investors, examining demographics, portfolio allocation, investment preferences, offshore wealth management, and demand for financial products and services. It helps private banks, wealth managers, asset managers, and financial institutions identify growth opportunities and develop more effective client acquisition and retention strategies.

Built on GlobalData’s wealth management intelligence, the report delivers actionable insights into the evolving needs of the US HNW investor market.

Key Insights in the US Wealth Management Market

  • Analysis of US high-net-worth investor demographics and wealth profiles.
  • Evaluation of portfolio allocation across major asset classes.
  • Assessment of discretionary, advisory, and other wealth management mandates.
  • Insights into offshore investment behavior among US HNW individuals.
  • Analysis of demand for wealth management products and advisory services.
  • Investment preferences across equities, bonds, cash, real estate, commodities, and alternative assets.
  • Examination of robo-advisory adoption within HNW portfolios.
  • Outlook for evolving client service expectations and investment demand.
  • Identification of opportunities within the expatriate HNW segment.
  • Strategic intelligence supporting client targeting and portfolio development.

Scope

What You Will Learn

  • US HNW investor demographics and profiles
  • Wealth allocation across key asset classes
  • Offshore investment trends
  • Discretionary and advisory mandate preferences
  • Demand for wealth management services
  • Investment behavior across equities, bonds, and real estate
  • Alternative investment trends
  • Robo-advisory adoption among HNW investors
  • Client acquisition opportunities
  • Future outlook for the US wealth management market

Target Buyers for This Report

This report may support decision-making for:

  • Private banks
  • Wealth management firms
  • Asset managers
  • Financial advisors
  • Family offices
  • Investment management firms
  • Retail and private banking executives
  • Strategy and business development teams
  • Market intelligence professionals
  • Financial services consultants

How Companies Use This Report

Wealth management firms use this report to better understand HNW investor behavior, refine client segmentation strategies, and develop investment solutions aligned with changing portfolio preferences.

Private banks and financial institutions leverage the insights to enhance advisory services, improve client acquisition efforts, and identify opportunities across offshore wealth management and discretionary investment mandates.

Strategy and product development teams use the report to evaluate demand across asset classes, optimize wealth management offerings, and strengthen long-term growth strategies.

Key Highlights

  • Expats constitute a significant percentage of the local HNW population. They represent an attractive target market thanks to their more complex service requirements.
  • Robo-advice accounts for more than 18% of the US HNW portfolio.
  • Equities and cash and near-cash investments lead the US HNW asset portfolio.
  • The average US HNW investor offshores most of their wealth abroad.

US Wealth Management Market Asset Classes Outlook

  • Equity
  • Bonds
  • Cash and Near Cash
  • Real Estate
  • Commodities
  • Alternatives

Reasons to Buy

Benchmark Against US HNW Investment Trends

The report enables organizations to benchmark portfolio allocation, investment preferences, and service demand across the US high-net-worth investor market.

Comparative analysis helps firms identify emerging client needs, evolving investment patterns, and opportunities to strengthen competitive positioning within wealth management.

Built on Trusted GlobalData Wealth Management Intelligence

Built using GlobalData’s proprietary financial services research framework, this report combines investor profiling, asset allocation analysis, market forecasting, and wealth management intelligence to provide a comprehensive assessment of the US HNW market.

Supported by robust market research and ongoing monitoring of investor behavior, it delivers reliable insights for strategic planning and product development.

Act Now to Capture Growth in the US HNW Market

As high-net-worth investors continue to diversify portfolios and seek more sophisticated wealth management solutions, organizations that understand evolving investment preferences and service expectations will be better positioned to attract clients, strengthen relationships, and drive sustainable growth in the US wealth management market.

Morgan Stanley Private Wealth Management
Merrill
Bank of America Private Bank
J.P. Morgan Private Bank
UBS
Morgan Stanley
Citi
JPMorgan Chase
Goldman Sachs
Vanguard
Frec
Marcus Invest
Betterment
U.S. Bank
Schwab

Table of Contents

Table of Contents

1. Executive Summary

2. Demographics

3. Expats

4. Investment Style Preferences

5. Asset Allocation Preferences

6. Offshore Investment Preferences

7. Products and Services

8. Appendix

Figures

List of Figures

Figure 1: 2.2% of US individuals qualify as HNW

Figure 2: The rich are still getting richer

Figure 3: Women constitute a smaller proportion of the US HNW segment but are typically younger

Figure 4: Almost all HNW wealth is sourced from earnings or first-generation entrepreneurship

Figure 5: IT and financial services are the leading industries for sources of wealth

Figure 6: The proportion of Chinese expats has dropped while those from Canada and the UK have increased

Figure 7: Most expats stay between three and five years

Figure 8: US HNW clients still place most of their wealth with their main wealth manager

Figure 9: HNW clients rely on their advisors for peace of mind and superior expertise

Figure 10: Advisory and discretionary mandates account for two thirds of US HNW wealth

Figure 11: Demand for all types of asset management mandates is evenly spread

Figure 12: Slight drop in demand for discretionary asset management is predicted

Figure 13: Self-directed investors typically lack trust in wealth managers or prefer exclusive control

Figure 14: Equities is still by far the preferred asset

Figure 15: Equities, and specifically equity funds, outrank all other asset allocations

Figure 16: Wealth managers expect an increase in demand for all asset classes except bonds

Figure 17: Drivers for asset allocation vary greatly across the six classes

Figure 18: Increased government regulations and shifts in demographics are to blame for the stagnation of growth in offshore holdings

Figure 19: Expats retain ties with business interests in their countries of origin

Figure 20: The UK, Switzerland, and China remain the most popular booking centers

Figure 21: Except for investments in currencies, offshore asset class ratios mimic those of onshore portfolios

Figure 22: Financial and inheritance planning services are most in demand for HNW clients

Figure 23: The already strong HNW demand for all planning services is expected to increase, while demand for life insurance is forecast to stagnate

US Wealth Management: HNW Investors 2026 standard reports
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