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The video games industry continues to evolve, driven by changing user demands, new monetization and distribution channels, and technological progress. Industry themes like 5G, augmented reality (AR), virtual reality (VR), esports, cloud gaming, and the metaverse is anticipated to propel the market growth in the coming years.

The video games thematic intelligence report gives an overview of the value chain, market size, growth forecasts, gaming sector scorecard, and the specialist gaming software vendors in the market.

Key Trends

The main trends shaping the video games theme are classified into three categories: technology, macroeconomic, and regulatory trends.

  • Technology trends – The key technology trends impacting the video games space are metaverse, cloud and mobile gaming, esports, AR gaming, and cybersecurity.
  • Macroeconomic trends– The report focuses on key macroeconomic trends impacting the video games industry, which include the free-to-play with premium content (freemium), play-to-earn revenue model, ongoing semiconductor shortage, and various social factors and working conditions. 
  • Regulatory trends – The key regulatory trends impacting the video games theme are gambling-related regulations, data privacy and the social impact of video games on minors.

Video Games – Industry Analysis

The global gaming software industry was worth $197 billion in 2021. Mobile gaming dominated the gaming software market, followed by PC gaming, console gaming, and VR gaming. Moreover, cloud gaming is likely to be the fastest-growing segment in the industry during the forecast period.

The video games market analysis also covers:

  • Mergers and acquisitions
  • Venture financing
  • Patent trends
  • Timeline

Video Games – Industry Analysis

For more video games industry analysis, download a free report sample

Video games - Value Chain Analysis

GlobalData’s video games value chain is split into four layers: creation, monetization, distribution, and device.

Video Games Value Chain

Video Games Value Chain

For more insights on the video games value chain, download a free report sample

Leading Companies in the Video Games Market

Some of the leading companies making their mark within the video games theme are:

  • Activision Blizzard
  • Alphabet
  • Amazon
  • Blacknut
  • ByteDance

Video Games Sector Scorecard

GlobalData uses a scorecard approach to predict tomorrow’s leading companies within each sector. The sector scorecards help to determine which companies are best positioned for a future filled with disruptive threats. Each sector scorecard has three screens:

  • The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
  • The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
  • The risk screen ranks companies within a particular sector based on overall investment risk.

Gaming Sector Scorecard – Thematic Screen

Gaming Sector Scorecard – Thematic Screen

For more insights on the gaming score card, download a free report sample

Video Games Market Overview

Report Pages 59
Regions Covered Global
Market Value (2021) $197 billion
Key Trends Technology, Macroeconomic, and Regulatory Trends
Value Chain Creation, Monetization, Distribution, and Device
Leading Companies Activision Blizzard, Alphabet, Amazon, Blacknut and ByteDance

Scope 

This report provides an overview of the video games theme.

  • It identifies the key trends impacting growth of the theme over the next 12 to 24 months, split into three categories: technology trends, macroeconomic trends, and regulatory trends.
  • It includes global market forecasts for gaming software and analysis of patent activity.
  • It contains details of M&A deals driven by the video games theme, and a timeline highlighting milestones in the development of video games.
  • The detailed value chain consists of four layers: creation, monetization, distribution, and device.

Reasons to Buy

The video games industry is an ideal example of a hypercompetitive market. With low barriers to entry and lucrative revenue opportunities, the number of players in the market is continuously increasing. This report provides an invaluable guide to this disruptive theme. It includes comprehensive lists of the leading players across all aspects of the value chain, helping companies identify the right partners.

Key Players

A1 Telekom
Acer
Activision Blizzard
Affle (Appnext)
Afreeca.tv
Akamai
Alibaba
Alphabet (Google)
AlphaWallet
Amazon
American Express
Analogue
Ant Group
AppBrain
Apple
AppLovin
Asus
AT&T
Atari
Atomic
Axis Esports
Baidu
Baishan
Bandai Namco
BBK Electronics
BeyondTheSummit
Bharti Airtel
Bilibili
Binance
Bitski
Black Shark
Blacknut
Blade
Blaze
BT Group (EE)
ByteDance
Caffeine
CareGame
CD Projekt (GOG)
Chartboost
China Mobile
China Telecom
China Unicom
Chukong
Cloudflare
Cloudware
Comcast
Cooler Master
Corsair
Crazy Games
Crytek
CyberAgent
CyberPower
DAZN
Dell Technologies
Deutsche Telekom
Digital River
Digital Turbine
Discord
DLive
DouYu
Electronic Arts
Embracer
Epic Games
Esports Engine
Exodus
F5 Networks
FaceIT
Fanatics
Fanbyte
Fastly
Game Creators
GamePad Digital
GamersGate
GamingBuddy
Gamua
Gfinity
Gnosis Safe
Godot Engine
Hago
Hisense
HP
HTC
Huawei
Huya
Ingenico
InMobi
Intel
Itch.io
Jaxx
JOYY (Bigo)
JP Morgan (WePay)
Kakao
Kingsoft
Konami
Krafton
KT
Kuaishou
Ledger
Lenovo
LG
Limelight
Line
Logitech
Loudplay
Mad Catz
Maingear
Mastercard
Media.net
MediaLab AI (Kik)
Meta
Metamask
Microsoft
miHoYo
Mistplay
Mobvista
Modern Times Group
MonoGame
MSI
MyEtherWallet
Naver.tv
NCSoft
NetEase
Neteller
Netmarble
Nexon
Nexon Organizer
Niantic
Nintendo
NODWIN Gaming
Nubia
Nvidia
One Esports
One97 (Paytm)
Ooredoo
OpenRec.Tv
Opera (YoYo Games)
Panic
Paperspace
PayPal
Paysafe
Perfect World
PGL
Plato Team
Playkey
Playmaji
Playwire
Portis.io
PWN Games
Qihoo 360
Rackspace
Rainway
Rakuten (Viber)
Razer
Razorpay
Redmagic
Redragon
Reliance Jio
RFRSH Entertainment
Riot Games
Roblox
Roccat
Roku
Samsung Electronics
Scirra
Sea
Select Media
Sennheiser
Simutronics
Sina
SK Telecom
Skrill
Skyesports
Snap
Sony
Square Enix
StackPath
StarLadder
Start.io
StarTimes Group
SteelSeries
Stripe
Sunrise
Super League Gaming
Swisscom
Take-Two Interactive
TapJoy
TCL
Telecom Italia
Telefónica
Telegram
Telstra
Temple
Tencent
Theta.tv
TinyCircuits
T-Mobile
Trezor
Trovo
Trust Wallet
Turtle Beach
TV2
Ubisoft
UnionPay
Unity
Valve
Verizon
Visa
Vivendi (Gameloft)
Vizio
Vodafone
Vungle
Walt Disney
WePlay.tv
Xiaomi
Xsolla
Zhanqi.tv
Zowei

Table of Contents

Executive Summary

Players

Technology Briefing

Trends

Industry Analysis

Value Chain

Companies

Sector Scorecard

Glossary

Further Reading

Thematic Research Methodology

Frequently Asked Questions

The video games market was valued at $197 billion in 2021.

The key technology trends impacting the video games space are metaverse, cloud and mobile gaming, esports, AR gaming, and cybersecurity.

The key macroeconomic trends impacting the video games industry are free-to-play with premium content, also known as freemium, play-to-earn revenue model, ongoing semiconductor shortage and various social factors and working conditions.

The key regulatory trends impacting the video games theme are gambling-related regulations, data privacy and the social impact of video games on minors.

GlobalData’s video games value chain is split into four layers: Creation, Monetization, Distribution, and Device.

Some of the leading companies in the video games market are Activision Blizzard, Alphabet, Amazon, Blacknut and ByteDance among others.

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