Video Streaming: Strategic Intelligence

All the vital news, analysis, and commentary curated by our industry experts.

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Published: June 25, 2026 Report Code: GDTMT-TR-S720-TH

Report Overview
Key Players
Table of Contents

Video streaming has become a mainstream digital service, reaching about 6.5 billion users in 2025. GlobalData estimates it will surpass 7.9 billion by 2030, driven by continued growth in both subscription- and advertising-supported platforms. As subscription-based streaming approaches maturity, ad-supported services will increasingly drive future growth.

Scope

This report provides an overview of the video streaming theme.

The detailed value chain is split into four main areas: content creation, content aggregation, distribution, and device.

Also included are profiles of leading players in the video streaming theme, including Netflix, Amazon, Apple, Disney, and Tencent.

Key Highlights

The era when subscriber growth and content spending determined streaming success is ending. Today, streaming platforms pursue profits and scale through acquisitions, tech integrations, and ecosystem expansion. Competition is shifting beyond content acquisition toward advertising, live sports, and connected TV. Over the next five years, the winners will be those companies that control how content discovery and advertising relevance are delivered and use audience data effectively.

The largest video streaming platforms already possess vast libraries of content, audience data, and ad inventory. Artificial intelligence (AI) helps them improve recommendation accuracy, automate content localization, optimize advertising, and reduce costs. As a result, AI can reinforce existing scale advantages, making it increasingly difficult for smaller peers to match the efficiency and monetization of market leaders.

Reasons to Buy

The video streaming industry is experiencing rapid growth and intensifying competition. Established media companies, technology giants, and content creators are investing in streaming platforms to capitalize on the growing market. Companies are vying for market share by offering compelling content libraries, unique features, and competitive pricing. This report is an indispensible guide to an important and much-discussed theme.

A1 Telekom
Acer
Afreeca.tv
Akamai
Al Jazeera
Alibaba
Alphabet
Altice (Optimum)
Amazon
AMC Networks
América Móvil
Apple
Astro
Asus
AT&T
Atresmedia
Baidu (iQiyi)
Baishan
BBC
BBC Studios
Bell Canada
Bharti Airtel
Bilibili
Blacknut
Boosteroid
BT Group
Bunny.net
ByteDance (TikTok)
CacheFly
Canal+ Group
CareGame
CCTV
CDNetworks
Charter Communications
China Mobile
China Telecom
China Unicom
CJ ENM
Cloudflare
Comcast
Corsair
DAZN Group
Dell Technologies
Deutsche Telekom
DigitalOcean
Dish Network (Sling)
Disney
Dlive
DouYu
Electronic Arts
Epic Games
EuropaCorp
Falcon TV
Fastly
Fox Corp.
Fuji TV
G-Core Labs
Grupo Televisa
Highwinds
Hisense
HP
Huawei
IBM
ITV
JOYY (Bigo)
KDDI
KeyCDN
Kingsoft
Konami
Krafton
KT
Kuaishou
Lenovo
LG Electronics
Liberty Global
Lionsgate
Live Nation
M6-Metropole TV
Mediacorp
Meta
Microsoft
Micro-Star International
miHoYo
MultiChoice
MwareTV
Naver
NCSoft
NetEase
Netflix
Netmarble
Network 18 Media
Nexon
Nexstar
Nintendo
Nvidia
Oi
Oppo
Oracle
Orange
Panasonic
Paperspace
Paramount Skydance
PCCW (Viu)
Perfect World
Plex
ProSiebenSat.1
Qwilt
Rackspace
Rakuten
Razer
Redmagic
Reliance Industries
Roblox
Roku
RTL Group
Samsung Electronics
Saudi Telecom
Sea (Garena)
Select-TV
Singtel
SK Telecom
Snap
Softbank
Softlayer
Sony
Square Enix
Swisscom
Take-Two Interactive
TCL
Telefónica
Television Broadcasts
Telstra
Tencent
Toho
Trovo
Ubisoft
Verizon
Viaplay
Vimeo
Virgin Media
Vivendi
Vizio (Watchfree+)
Vodafone
Walmart
Wanda Group
Warner Bros. Discovery
Wasabi
Xiaomi
Xtreme HD IPTV
Zee Entertainment
Zhanqi.tv

Executive Summary

Thematic Overview

Technology Briefing

Value Chain

Market Forecasts

Companies

Sector Scorecard

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