Vietnam Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights
All the vital news, analysis, and commentary curated by our industry experts.
Vietnam Beer and Cider Market Report Overview
The Vietnam beer and cider market size was LCU387.64 trillion in 2022. The market is expected to grow at a CAGR of more than 2% from 2023 to 2028. The premiumization trend was prominent in the Turkish beer & cider sector in 2022. There was a rise in disposable income and an increasing preference for high-quality products made using premium ingredients. Consumers were ready to pay more for these.
Vietnam Beer and Cider Market Outlook, 2022-2028 (LCU Trillion)
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The Vietnam beer and cider market research report provides detailed data analysis of the beer and cider sector and the introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections.
|Market Size (2022)||LCU387.64 trillion|
|Key Distribution Channels||· On-Premise
|Key Packaging Materials||· Glass
|Key Packaging Types||· Bottle
|Leading Brands||· Saigon
· Biere Larue
|Leading Companies||· Heineken Vietnam
· Saigon Brewery
· Hanoi Brewery
· Carlsberg Vietnam
· Sapporo Breweries
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Vietnam Beer and Cider Market Segmentation by Distribution Channels
The off-premise distribution channel held the largest value and volume in 2022.
The key distribution channels in the Vietnam beer and cider market are on-premise and off-premise. Traditional retail stores contributed most to off-premise sales. The segment covers the volume sold for “subsequent consumption” away from the place of purchase. Includes products purchased from retail outlets for consumption on the go.
Vietnam Beer and Cider Market Analysis by Distribution Channels, 2022 (%)
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Vietnam Beer and Cider Market Segmentation by Packaging
Can was the leading packaging type and metal packaging material was prominent in 2022.
The key packaging types in the Vietnam beer and cider market are bottle, can, and keg. Cans had the major market volume share in 2022. The key packaging materials in the Vietnam beer and cider market are metal, PET, and glass. Metal packaging material was the leading packaging material in terms of volume.
Vietnam Beer and Cider Market Analysis by Packaging Types, 2022 (%)
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Vietnam Beer and Cider Market – Top Brands
Saigon was the leading brand with the highest value in 2022.
The report offers the market share and growth in terms of volume and value of the top-performing Vietnam beer and cider brands. Some of the leading brands in the Vietnam beer and cider market are-
- Biere Larue
Vietnam Beer and Cider Market Analysis by Brands, 2022 (%)
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Vietnam Beer and Cider Market – Competitive Landscape
Heineken Vietnam held the largest Vietnam beer and cider market share in 2022.
The report offers the market share and growth in terms of volume and value of the top-performing Vietnam beer and cider companies. Some of the leading companies in the Vietnam beer and cider market are –
- Heineken Vietnam
- Saigon Brewery
- Hanoi Brewery
- Carlsberg Vietnam
- Sapporo Breweries
Vietnam Beer and Cider Market Analysis by Companies, 2022 (%)
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Segments Covered in the Report
Vietnam Beer and Cider Market Distribution Channel Outlook (Value, LCU Trillion, 2018-2028)
Vietnam Beer and Cider Market Packaging Material Outlook (Value, LCU Trillion, 2018-2028)
Vietnam Beer and Cider Market Packaging Type Outlook (Value, LCU Trillion, 2018-2028)
a) In 2022, though international travel restrictions were largely lifted, there were relatively few tourist arrivals in Vietnam because of visa revisions and entry being allowed for only approved package tours. This prevented the full recovery of on-premise operations and in turn the beer & cider sector.
b)Ecommerce sales grew in 2022, as consumers in Vietnam preferred the convenience and low online prices of beers and ciders. Companies increased the online presence of their brands to tap into the changing shopping preferences.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Vietnam beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
- Evaluate the current emerging trends and future growth opportunities in the Vietnam beer and cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream, and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Thanh Hoa Brewery
Viet Ha Brewery
Table of Contents
Enablers and Inhibitors of Beer & Cider Growth
Category and Segment Insight
Beer & Cider Winners & Losers
Brand & Private Label Dynamics
Price Segment Dynamics
Special Focus Segment Insights
Company & Brand Insight
Leading Company Profiles
Top Beer & Cider Brand Dynamics
Brand Spotlight Case Studies
Job Analytics – Themes Evolution & Total Jobs
Global Patent Filings
Beer & Cider Channel Share Dynamics
Category Price Point Analysis
Packaging Material Snapshot
Packaging Type Snapshot
Key Consumer Trends
Frequently asked questions
What was the Vietnam beer and cider market size in 2022?
The beer and cider market size in Vietnam was LCU387.64 trillion in 2022.
What is the Vietnam beer and cider market growth rate?
The beer and cider market in Vietnam is expected to grow at a CAGR of more than 2% during 2023-2028.
Which was the leading distribution channel in the Vietnam beer and cider market in 2022?
Off-premise was the leading distribution channel by value in the Vietnam beer and cider market in 2022.
Which was the leading packaging material in the Vietnam beer and cider market in 2022?
The metal was the leading packaging material by volume in the Vietnam beer and cider market in 2022.
Which are the leading brands in the Vietnam beer and cider market?
Some of the leading brands in the Vietnam beer and cider market are Saigon, Tiger, Hanoi, Heineken, Biere Larue, and others.
Which are the leading companies in the Vietnam beer and cider market?
Some of the leading brands in the Vietnam beer and cider market are Heineken Vietnam, Saigon Brewery, Hanoi Brewery, Carlsberg Vietnam, Sapporo Breweries, and others.
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