Vietnam Republic Beer and Cider Market Insights 2025
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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
a) In 2022, though international travel restrictions were largely lifted, there were relatively few tourist arrivals in Vietnam because of visa revisions and entry being allowed for only approved package tours. This prevented the full recovery of on-premise operations and in turn the beer & cider sector.
b)Ecommerce sales grew in 2022, as consumers in Vietnam preferred the convenience and low online prices of beers and ciders. Companies increased the online presence of their brands to tap into the changing shopping preferences.
Key Highlights
The growing health & wellness trend is causing consumers to reduce or avoid the intake of alcoholic beverages. As a result, they are seeking low-alcohol or zero-alcohol products.
Despite uncertain economic conditions and increased raw material prices, consumers, especially the affluent class, are opting for premium products they perceive to be of higher quality.
The ecommerce sub-channel registered a volume increase in 2024. This was due to its convenience, and the wide range of products available on online platforms
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the Vietnamese beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Saigon Brewery
Hanoi Brewery
Sapporo Breweries
Thanh Hoa Brewery
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