Vietnam Cards and Payments: Opportunities and Risks to 2030
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GlobalData’s ‘Vietnam Cards and Payments: Opportunities and Risks to 2030' report provides detailed analysis of market trends in Vietnam cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including debit, and credit cards during the review-period (2022–26e).
The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2026e–30f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.
The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.
GlobalData’s ‘Vietnam Cards and Payments: Opportunities and Risks to 2030' report provides top-level market analysis, information and insights into Vietnam cards and payments industry, including:
– Current and forecast values for each market in Vietnam cards and payments industry, including debit, and credit cards.
– Detailed insights into payment instruments including cash, credit transfer, cards, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
– Ecommerce market analysis.
– Analysis of various market drivers and regulations governing Vietnam cards and payments industry.
– Detailed analysis of strategies adopted by banks and other institutions to market debit, and credit cards.
– Comprehensive analysis of consumer attitudes and buying preferences for cards.
– The competitive landscape of Vietnam cards and payments industry.
Scope
Card market size in terms of number of cards, value and volume of transactions in Vietnam along with detailed card segmentation of debit, and credit cards available in the country.
Market sizing and analysis of major payment instruments including cash, credit transfer, cards, direct debits and cheques.
Payment market trends and growth for both historical and forecast period
Competitor analysis with detailed insights into leading card issuers and schemes.
Comprehensive analysis of consumer attitudes and buying preferences for cards.
A detailed snapshot of country's key alternative payment brands.
Key Highlights
Cross-border payments are gaining traction in the country. To capitalize on this, in January 2025, NAPAS launched bilateral retail payment services via QR codes with Laos, allowing customers of seven Vietnamese banks—including VietinBank, Bank for Investment and Development of Vietnam (BIDV), and Vietcombank—to scan Laos QR codes and make payments directly from their mobile banking apps in local currencies. This eliminates the need for cash conversion and promotes cross-border transactions.
On December 10, 2025, Vietnam’s National Assembly passed the Law on Ecommerce. The Law, led by the Ministry of Industry and Trade, took effect on July 1, 2026, and provides a comprehensive legal framework for ecommerce activities in Vietnam. Under the new Law, Vietnam introduces clearer requirements for ecommerce platforms, sellers, livestream commerce, and cross-border ecommerce activities. It defines the responsibilities of platform operators and other participants in ecommerce, strengthens transparency and accountability for livestreamed sales, and establishes rules covering foreign organizations and individuals engaged in ecommerce activities in Vietnam.
To expand digital debit card offerings, financial institutions are introducing co-branded cards that combine payment and investment services. In June 2026, VietinBank, in partnership with SSI Securities and Visa, launched the ProfitX International debit card. The card offers up to 6% cashback on technology and entertainment spending at partner merchants and a 1% discount on foreign-currency conversion fees.
Reasons to Buy
Make strategic business decisions, using top-level historic and forecast market data, related to Vietnam cards and payments industry and each market within it.
Understand the key market trends and growth opportunities in Vietnam cards and payments industry.
Assess the competitive dynamics in Vietnam cards and payments industry.
Gain insights into marketing strategies used for various card types in Vietnam.
Gain insights into key regulations governing Vietnam cards and payments industry.
ACB
Agribank
American Express
BIDV
DongA Bank
Eximbank
HDBank
Mastercard
MB Bank
NAPAS
Sacombank
Techcombank
VIB
Vietcombank
VietinBank
Vikki Digital Bank
Visa
VPBank
Table of Contents
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