The UK Sportswear Market, 2018-2023

"The UK Sportswear Market, 2018-2023", report offers comprehensive insight and analysis of the sportswear market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on sports clothing and sports footwear. Consumer data is based on our 2018 How Britain Shops survey, using a panel of 10,000 nationally representative consumers, as well as our 2018 UK clothing & footwear survey, using a panel of 5,000 nationally representative consumers.

The UK sportswear market is forecast to grow by 20.9% out to 2023 to reach £6.7bn, with consumer focus on leisure and wellness supporting growth as well as consumer desire to wear sportswear as casualwear. Over the coming five years, the sportswear sector will outperform all other major retail sectors.

Scope

- Sports Direct remains leader of the UK sports clothing market despite further share erosion in 2018.

- 61.0% of sportswear shoppers exercise in some form at least a few times a week, however this rises among the over 55s, making it clear that there is opportunity to drive spend among mature shoppers.

- 58.2% of sports footwear shoppers agree that the brand is important to them when purchasing an item, with the figure rising among younger consumers.

Reasons to buy

- Uncover the weaknesses in Sports Direct’s sportswear proposition and understand which players are already encroaching on its customer base in order to assess how you can steal its shoppers.

- Use the detailed insight on sports participation among different demographics to identify potential growth opportunities within sportswear.

- Understand the impact of fitness bloggers and vloggers on consumers in order to exploit influencers’ power and entice spending.

- Learn about new entrants in the UK sportswear market in order to protect your proposition against potential threats.

Companies mentioned

Adidas

Amazon

Asda

Asics

ASOS

boohooMAN

Castore

Contra

Debenhams

Decathlon

Footasylum

Footlocker

Go Outdoors

Gymshark

H&M

JD Sports

John Lewis & Partners

Joules

Lululemon

Marks ...

Adidas

Amazon

Asda

Asics

ASOS

boohooMAN

Castore

Contra

Debenhams

Decathlon

Footasylum

Footlocker

Go Outdoors

Gymshark

H&M

JD Sports

John Lewis & Partners

Joules

Lululemon

Marks & Spencer

Matalan

Mountain Warehouse

New Look

Next

Nike

Office

Primark

Puma

Reebok

Sainsbury's

Schuh

Sports Direct

Sweaty Betty

Tesco

The Sports Edit

TK Maxx

Trespass

Veja

Table of Contents

Table of Contents

THE HOT ISSUES

Market drivers and inhibitors in sportswear

Main issues in sportswear:

New entrants to the market pose a threat to ...

Table of Contents

THE HOT ISSUES

Market drivers and inhibitors in sportswear

Main issues in sportswear:

New entrants to the market pose a threat to leading players

Retailers face increased pressure as brands compete directly

The impact of fitness bloggers and vloggers

Sustainability in sportswear

Strategies for success

WHAT PEOPLE BUY

Headlines

The sector at a glance

The sector in context

Overall sector size

Overall sector growth

Subcategory growth in sportswear

Category dynamics: sports clothing

Category dynamics: sports footwear

Online dynamics

Spend per head

WHERE PEOPLE BUY

Headlines

Channel preference

Location preference

Shopped retailers

Market shares

Retailer profiles

Sports Direct

JD Sports

Primark

TK Maxx

Mountain Warehouse

Decathlon

HOW & WHY PEOPLE SHOP

Headlines

Who shops and where they are located

Which categories they buy

Channels used by consumers

Fulfilment methods used by consumers

Sports participation

Frequency of sports participation

Sports clothing & sports footwear usage

What's important when purchasing sports clothing or sports footwear

Items purchased

Replacement cycle

Shopper preferences

METHODOLOGY

What is included

Market sizing

List of Tables

List of Tables

Sportswear spend by subcategory, 2018e and 2023e

Channel preference by demographic, 2018

Location preference by demographic, 2018

Market share prospects out to ...

List of Tables

Sportswear spend by subcategory, 2018e and 2023e

Channel preference by demographic, 2018

Location preference by demographic, 2018

Market share prospects out to 2020 for leading sportswear players

Sports clothing purchase penetration at item level by demographic, 2018

Sports footwear purchase penetration at item level by demographic, 2018

Channel usage by sports clothing shoppers by demographic (instore, online, mail order), 2018

Channel usage by sports footwear shoppers by demographic (instore, online, mail order), 2018

Fulfilment methods used by sports clothing shoppers by demographic (home delivery, click & collect and third-party pickup), 2018

Fulfilment methods used by sports footwear shoppers by demographic (home delivery, click & collect and third-party pickup), 2018

Number of sports clothing items purchased, 2018

Replacement cycle among sports clothing shoppers, 2018

List of Figures

List of Figures

Percentage of sports clothing shoppers who follow fitness bloggers/vloggers, 2018

Sportswear share of total retail spending, 2013, 2018e and 2023e

Overall sportswear: ...

List of Figures

Percentage of sports clothing shoppers who follow fitness bloggers/vloggers, 2018

Sportswear share of total retail spending, 2013, 2018e and 2023e

Overall sportswear: size of the market 2013-2023e

Overall sportswear: inflation & volume, 2013-2023e

Subcategory growth in sportswear 2018e-2023e

Sports clothing: category size and growth rates 2013-2023e

Sports footwear: category size and growth rates 2013-2023e

Online sportswear penetration 2013-2023e

Online sportswear size and growth rates 2013-2023e

Sportswear spend per head, 2018e-2023e, and per age group, 2018e

Top 20 most purchased from sports clothing retailers, 2018

Top 20 most purchased from sports footwear retailers, 2018

Market shares of top 10 sports clothing retailers, 2017, 2018e

Market shares of top 10 sports footwear retailers, 2017, 2018e

Sports Direct: consumer dynamics and where else they shop, 2018

Sports Direct: sports clothing & sports footwear market share, 2017 & 2018e

JD Sports: consumer dynamics and where else they shop, 2018

JD Sports: sports clothing & sports footwear market share, 2017 & 2018e

Primark: consumer dynamics and where else they shop, 2018

Primark: sports clothing & sports footwear market share, 2017 & 2018e

TK Maxx: consumer dynamics and where else they shop, 2018

TK Maxx: sports clothing & sports footwear market share, 2017 & 2018e

Mountain Warehouse: consumer dynamics and where else they shop, 2018

Mountain Warehouse: sports clothing & sports footwear market share, 2017 & 2018e

Decathlon: consumer dynamics and where else they shop, 2018

Decathlon: sports clothing & sports footwear market share, 2017 & 2018e

Sports clothing shopper penetration by demographic and region, 2018

Profile of sports clothing shoppers by demographic and region, 2018

Purchase penetration for sports clothing at item level, 2018

Sports footwear shopper penetration by demographic and region, 2018

Profile of sports footwear shoppers by demographic and region, 2018

Purchase penetration for sports footwear at item level, 2018

Sports clothing & sports footwear channel usage (instore, online and mail order/catalogue), 2018

Fulfilment method for sports clothing & sports footwear (home delivery, click & collect, third-party pickup), 2018

Sports done by sports clothing & sports footwear shoppers, 2018

Frequency of exercise by demographic, 2018

Sports clothing usage, 2018

Sports footwear usage, 2018

What drives sports clothing and sports footwear purchases, 2018

What drives sports clothing and sports footwear purchases by gender, 2018

Views on sports clothing/footwear purchases, 2018

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