Australia Wealth Management – High Net Worth (HNW) Investors

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

This report provides comprehensive analysis of the investment preferences of Australia's HNW individuals. It profiles HNW investors in terms of their demographics; examines the allocation of HNW investors’ portfolios; analyzes their propensity to invest offshore; and explores their product and service demand. The report is based on GlobalData’s proprietary Global Wealth Managers Survey.

The Australian HNW market is dominated by professional and high earning males, but female HNWs and entrepreneurs are also a lucrative target market for wealth managers. In a highly competitive market such as this, advisory mandates have the highest demand, yet offering a multi-service proposition underpinned by the ability to provide sophisticated investments will be crucial. A burgeoning appetite for robo-advice coupled with increasing demand for commodities, inheritance planning, and trust management services provide arguably the most significant growth opportunities for wealth managers in the foreseeable future.

Scope

• Expats constitute 12.3% of the local HNW population. They represent an attractive target market thanks to their more complex service requirements.

• Robo-advice accounts for 13.4% of the Australian HNW portfolio and has strong current demand.

• The average Australian HNW investor offshores 35% of their wealth abroad; this proportion is expected to increase over the next 12 months.

Key Highlights

  • Expats constitute more than 20% of the local HNW population. They represent an attractive target market thanks to their more complex service requirements.

    • Robo-advice accounts for more than 11% of the Australian HNW portfolio.
    • Equities, bonds, and cash and near-cash investments dominate the Australian HNW asset portfolio.

Reasons to Buy

• Understand Australia's HNW wealth market, including the investment preferences of HNW individuals.

• Develop and enhance your client targeting strategies using our data on HNW demographics and sources of wealth.

• Tailor your investment product portfolio to match current and future demand for different asset classes among HNW individuals.

NAB
DPM Financial Services
Leeuwin Wealth
QuietGrowth
BetaShares Direct
Stockspot
Westpac Private Bank
UBS Wealth Management

Table of Contents

Table of Contents

1. Demographics

2. Expats

3. Investment Style Preferences

4. Asset Allocation Preferencess

5. Offshore Investment Preferences

6. Products and Services

7. Appendix

Figures

List of Figures

Figure 1: The number of affluent individuals will grow at a steady rate over the forecast period

Figure 2: Australian affluence will rise at a slower rate in the future

Figure 3: Older men represent the bulk of the market, but the younger age profile of female HNW individuals ensures a growing role

Figure 4: HNW individuals mainly derive their wealth from earned income and entrepreneurship

Figure 5: Basic materials and financial services have helped drive the current generation of HNW investors

Figure 6: Expats represent a below-average proportion of the Australian HNW population

Figure 7: HNW expats are drawn to Australia for its stability and business opportunities

Figure 8: Life events and access to more sophisticated investments drive demand for professional advice

Figure 9: Australian HNW individuals use more wealth managers than the regional average

Figure 10: Australian HNW wealth is evenly distributed across various mandates

Figure 11: The merits of discretionary asset management need to be sold to Australian HNW investors

Figure 12: Demand for advisory asset management is expected to surge over the next 12 months

Figure 13: HNW individuals self-direct due to their own confidence and to avoid management fees

Figure 14: Australian HNW individuals have a remarkably balanced asset allocation spread

Figure 15: ETFs make up almost a fifth of the HNW investor portfolio

Figure 16: Equities will experience the highest net increase in demand

Figure 17: Asset diversification, returns, and inflation protection benefits strongly affect asset allocation preferences

Figure 18: Australian HNW offshore holdings are below the regional average but will surge

Figure 19: Australian HNW individuals invest in the usual range of global and regional offshore markets

Figure 20: Offshore booking centers are seen to offer superior returns and diversification to HNW Australians

Figure 21: Equities are the main attraction for HNW investors offshoring their wealth

Figure 22: Demand is most pronounced for tax planning

Figure 23: Strong opportunities exist for more diversified product offerings

Australia Wealth Management – High Net Worth (HNW) Investors standard reports
Currency USD
$1,295

Can be used by individual purchaser only

$2,590

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Download FREE Resources

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Sample Report

Australia Wealth Management – High Net Worth (HNW) Investors was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image
testimonial-image

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Financial Services
New
Global M&A Deals in H1 2026 - Top Themes by…
$495 | August 2026
Financial Services
New
Agentic AI in Insurance: Customer Attitudes and Case Studies 2026
$3,450 | August 2026
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Australia Wealth Management – High Net Worth (HNW) Investors in real time.

  • Access a live Australia Wealth Management – High Net Worth (HNW) Investors dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.