Western Europe Household Products Market Opportunities, Trends, Growth Analysis and Forecast to 2028
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Provides an overview of current household products industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
The Western European household products industry was valued at $65.6 billion in 2023 and is forecast to record a compound annual growth rate (CAGR) of 2.8%, to reach $75.3 billion in 2028. The household products industry in Western Europe remained fragmented in 2023, with the five leading companies accounting for a combined value share of 31.5%. Procter & Gamble, the largest company, held an 8.8% value share. The overall value share of private label products in the Western European household products industry stood at 26.1% in 2023.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Western European household products industry, analyzing data from 19 countries. It includes analysis on the following:
Market environment: Includes industry size, market size, and growth analysis by category.
High-potential countries analysis: Indicates changing share of value consumption of various household products by category across high-potential countries in the Western European region. It also provides risk–reward analysis of four countries across the Western European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
Country deep dive: Provides an overview, demographic analysis, and key trends across high-potential countries.
Success stories: This section features some of the most successful household products manufacturers, brands, products, and marketing campaigns in the Western European region. It also provides a better understanding of how certain manufacturers achieved success in the industry.
Competitive environment: Provides an overview of the leading companies in the Western European region, as well as analyzing the growth of private labels in the region.
Distribution analysis: Provides an analysis on the leading distribution channels in the Western European household products industry in 2023. It covers various distribution channels: hypermarkets & supermarkets, convenience stores, B-2-B supply, e-retailers, cash & carries & warehouse clubs, and others. Others include parapharmacies/drugstores, direct sellers, department stores, and other retailers.
Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023–28) for various pack materials, pack types, closures, and primary outer types based on volume sales of household products.
Challenges and outlook: Provides the challenges and outlook pertaining to the Western European household products industry.
Select industry metrics: Provides insights on patent filings, job analytics by country and theme, and global deals.
Key Highlights
With growing concerns around health and environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and have naturally derived ingredients. Consumers are looking for multi-functional products with toxin-free ingredients and are avoiding harmful chemicals. As a result, manufacturers are formulating household products that are sustainable and contain safe ingredients.
Reasons to Buy
Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Procter & Gamble
Unilever
Henkel
Reckitt Benckiser Group
Essity
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