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Opportunities in the Western European Spirits Sector

The Western Europe spirits market size was valued at $95.54 billion in 2021. The market is projected to grow at a CAGR of more than 6% during the forecast period. Based on the relative performance of countries on multiple metrics, the UK, Switzerland, Finland, and France have been shortlisted as high potential countries, primarily due to their large spirits market sizes, projected high-value growth rates, and projected rising per capita value growth levels. Hypermarkets & supermarkets were the largest distribution channel in 2021. The glass was the most used pack material in the Western Europe spirits sector and was followed by rigid metal.

The Western Europe spirits market research report brings together multiple data sources to provide a comprehensive overview of the Western Europe spirits sector. It includes the market overview, high-growth country analysis, top companies, key distribution channels, packaging formats, and case studies.

Western Europe Spirits Market Overview

Western Europe Spirits Market Overview

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What are the market dynamics in the Western Europe spirits market?

Due to their growing awareness of the negative health effects of alcohol, Western European consumers are increasingly opting for non-alcoholic spirits drinks. However, consumers demand a variety of flavors in this space. Moreover, consumers primarily seek low-/no-alcohol drinks for three types of occasions, namely casual conversations, relaxing moments during the day (such as while reading a book or watching a movie), and social gatherings with friends.

The use of botanical ingredients such as juniper, pink grapefruit, and elderflower is on the rise in the spirits sector, with connoisseurs seeking a superior consumption experience. Furthermore, for some people, the consumption of spirits containing botanicals is said to generate a feeling of being connected with nature. The use of botanicals is particularly high in the gin category. Another factor to has boosted the demand for botanicals in the spirits sector is the growing interest in locally sourced ingredients.

What is the country-level outlook of the Western Europe spirits market?

This market report offers detailed insights into the spirits market segmentation of Western Europe in the countries of the UK, Switzerland, Finland, and France.

Spirits market in the UK 

British consumers’ growing health consciousness is causing them to seek spirits made from natural extracts and related claims. Furthermore, Gin is a popular choice among female consumers in the UK. 

Spirits market in Switzerland 

Swiss consumers are actively trying to reduce their intake of alcohol and shifting to drinks with little or no alcohol content. This growing health consciousness is sparking the introduction of new non-alcoholic options which offer the same taste as alcoholic drinks. Some of these healthier options are also often available in unusual, novel flavors.

Spirits market in Finland 

Finnish consumers are becoming more and more interested in the ingredients used in the products they buy, including those in the spirits sector. This trend has been accelerated by the COVID-19 crisis, which has encouraged consumers to focus more on quality. This, in turn, has resulted in the growth in popularity of somewhat unusual ingredients, such as botanicals.

Spirits market in France

Alcoholic drinks containing berry and floral flavors are rising in popularity in France. This is due to the growth of veganism and vegetarianism, which aligns with the demand for fresh and natural ingredients.

What are the key categories in the Western Europe spirits market?

The key categories in the Western Europe spirits market are whiskey, vodka, liqueurs, specialty spirits, gin & genever, rum, brandy, flavored alcoholic beverages, tequila & mezcal, and non-alcoholic spirits drinks. Whiskey recorded the highest per capita consumption in 2021 and was followed by flavored alcoholic beverages.

Western Europe Spirits Market Analysis by Category

Western Europe Spirits Market Analysis by Category

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Which are the key companies in the Western Europe spirits market?

Some of the key companies in the Western Europe spirits market are Diageo plc, Pernod Ricard, Bacardi ltd, Davide Campari-Milano S.p.A., Marie Brizard Wine & Spirits SA, Suntory Holdings Ltd, The SHS Group Ltd, Societe des Vins et Spiritueux La Martiniquaise SAS, Brown-Forman Corporation, and Mast-Jagermeister SE.

Western Europe Spirits Market Analysis by Companies

Western Europe Spirits Market Analysis by Companies

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Market report scope

Market size (Year – 2021) $95.54 billion
Growth rate (CAGR)  >6%
Forecast period 2021-2026
Key countries The UK, Switzerland, Finland, and France
Key categories Whiskey, Vodka, Liqueurs, Specialty Spirits, Gin & Genever, Rum, Brandy, Flavored Alcoholic Beverages, Tequila & Mezcal, and Non-Alcoholic Spirits Drinks
Key companies Diageo plc, Pernod Ricard, Bacardi ltd, Davide Campari-Milano S.p.A., Marie Brizard Wine & Spirits SA, Suntory Holdings Ltd, The SHS Group Ltd, Societe des Vins et Spiritueux La Martiniquaise SAS, Brown-Forman Corporation, and Mast-Jagermeister SE

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western European spirits sector, analyzing data from 19 countries in the region. It includes an analysis of the following –

Market environment: Includes sector size, market size, and growth analysis by category.

  • High-potential countries’ analysis: Indicates changing share of value consumption in the various spirits categories across high-potential countries in Western Europe. It also provides
    Risk-Reward analysis of four countries across the region based on market assessment, economic development, socio-demographic trends, governance indicators, and technological infrastructure.
  • Country deep-dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
  • Success stories: Provides some of the most compelling spirits manufacturers, brands, products, and marketing campaigns in Western Europe. It also provides a better understanding of how certain manufacturers achieved success in the sector and insights.
  • Competitive environment: Provides an overview of leading companies in Western Europe, besides analyzing the growth of private labels in the region.
  • Distribution analysis: Provides analysis of the leading distribution channels in the Western European spirits sector in 2021. It covers hypermarkets & supermarkets, health & beauty stores, para pharmacies/drugstores, chemists/pharmacies, e-retailers, department stores, direct sellers, convenience stores, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and others.
  • Packaging analysis: The report provides percentage share (in 2021) and growth analysis (during 2016-2026) for various pack materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of spirits.
  • Challenges and future outlook: Provides the challenges and future outlook about the Western European spirits sector.

Reasons to Buy

  • Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail.
  • This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Key Players

Diageo plc

Pernod Ricard

Bacardi ltd

Davide Campari-Milano S.p.A.

Marie Brizard Wine & Spirits SA

Table of Contents

Table of Contents

Executive Summary

Part 1: Market Environment

Market Size Analysis – Western Europe Compared to Other Regions

Value and Volume Growth Analysis by Region

Western Europe Market Growth Analysis by Country

Western Europe Market Growth Analysis by Category

Part 2: High-Potential Countries’ Analysis

Methodology – Identifying High-Potential Countries

Top Four High-Potential Countries In Western Europe

Overview of High-Potential Countries in Western Europe

Growth Contribution Analysis by Country (1/5)

Growth Contribution Analysis by Country (2/5)

Growth Contribution Analysis by Country (3/5)

Growth Contribution Analysis by Country (4/5)

Growth Contribution Analysis by Country (5/5)

Value Share Analysis of Spirits Compared to Other Alcohol Sectors

Change in Consumption Levels by Country and Category

Per Capita Consumption Analysis

Per Capita Expenditure Analysis

Part 3: Country Deep Dive

The UK: Overview of Spirits Sector

The UK: Demographic Analysis

The UK: Market Size Analysis of Top 10 Cities

The UK: Market Size Analysis of Top 10 Cities by Category

The UK: Top 10 Cities’ Contribution to Volume Growth

The UK: Key Trends in Spirits Sector

Switzerland: Overview of Spirits Sector

Switzerland: Key Trends in the Spirits Sector

Finland: Overview of Spirits Sector

Finland: Demographic Analysis

Finland: Market Size Analysis of Top Three Cities

Finland: Market Size Analysis of Top Three Cities by Category

Finland: Top Three Cities’ Contribution to Volume Growth

Finland: Key Trends in Spirits Sector

France: Overview of Spirits Sector

France: Demographic Analysis

France: Market Size Analysis of Top 10 Cities

France: Market Size Analysis of Top 10 Cities by Category

France: Top 10 Cities’ Contribution to Volume Growth

France: Key Trends in Spirits Sector

Part 4: Success Stories

About Case Studies

Case Study: Aagin Aroser Allee Berlin

Case Study: Bushmills Single Malt 10 Years

Case Study: Mosgaard Oloroso Cask Whiskey

Part 5: Competitive Environment

Leading Companies’ Share in the Western European Spirits Sector

Brand Share Analysis of Top Five Companies

Leading Companies in the Western European Spirits Sector

Leading Brands in the Western European Spirits Sector

Private Label Penetration in the Western European Spirits Sector

Part 7: Distribution Analysis

Leading Distribution Channels by Country

Leading Distribution Channels by Category

Part 8: Packaging Analysis

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Part 9: Challenges and Future Outlook

Key Challenges in the Western European Spirits Sector

Future Outlook of the Western European Spirits Sector

Appendix

Definitions

About GlobalData

List of Tables

List of Tables

Regional comparison: market size, growth, and per capita analysis, 2021-2026

Overview of high-potential countries in Western Europe

The UK: volume analysis of top 10 cities (million liters), 2016-2021

Finland: volume analysis of top three cities (million liters), 2016-2021

France: volume analysis of top 10 cities (million liters), 2016-2021

Top five companies’ share by brand (in value terms) in spirits sector, 2020

Private label penetration (in value terms) in spirits sector, 2020

Leading distribution channels in Western Europe by country, 2021

Leading distribution channels in Western Europe by category, 2021

List of Figures

List of Figures

Annual value growth analysis by region, 2021-2026

Annual volume growth analysis by region, 2021-2026

Category volume growth analysis of countries compared to Western Europe volume CAGR growth

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by category in Western Europe, 2021-2026

Country-level contribution to growth of the whiskey category in Western Europe, 2021-2026

Country-level contribution to growth of the vodka category in Western Europe, 2021-2026

Country-level contribution to growth of the liqueurs in Western Europe, 2021-2026

Country-level contribution to growth of the specialty spirits category in Western Europe, 2021-2026

Country-level contribution to growth of the gin & genever category in Western Europe, 2021-2026

Country-level contribution to growth of the rum category in Western Europe, 2021-2026

Country-level contribution to growth of the brandy category in Western Europe, 2021-2026

Country-level contribution to growth of the flavored alcoholic beverages category in Western Europe, 2021-2026

Country-level contribution to growth of the tequila & mezcal category in Western Europe, 2021-2026

Country-level contribution to growth of the non-alcoholic spirits drinks category in Western Europe, 2021-2026

Value share of the spirits sector as a proportion of overall alcohol by country, 2021

Change in consumption of category within spirits sector (value terms), by country, 2021-2026

Per capita consumption by category in Western Europe by country, 2021

Per capita expenditure by category in Western Europe by country, 2021

The UK: category share

The UK: consumption by gender

The UK: consumption by age group

The UK: consumption by education

The UK: consumption by degree of urbanization

The UK: volume growth analysis of 10 cities (million liters), 2016-2021

The UK: volume growth analysis of top 10 cities (million liters), 2016-2021

Switzerland: category share

Finland: category share

Finland: consumption by gender

Finland: consumption by age group

Finland: consumption by education

Finland: consumption by degree of urbanization

Finland: volume growth analysis of three cities (million liters), 2016-2021

Finland: volume growth analysis of top three cities (million liters), 2016-2021

France: category share

France: consumption by gender

France: consumption by age group

France: consumption by education

France: consumption by degree of urbanization

France: volume growth analysis of 10 cities (million liters), 2016-2021

France: volume growth analysis of top 10 cities (million liters), 2016-2021

Leading companies’ share in Western Europe spirits sector

Leading companies in Western Europe spirits sector by value sales ($ million), 2021

Leading brands (inc. Private label) in Western Europe spirits sector by value sales ($ million), 2021

Key pack material volume (liters) share, 2021

Unit volume growth by pack material, 2016-2026

Key pack type volume (liters) share, 2021

Unit volume growth by pack type, 2016-2026

Key closure type volume (liters) share, 2021

Unit volume growth by closure type, 2016-2026

Key primary outer type volume (liters) share, 2021

Unit volume growth by primary outer type, 2016-2026

Frequently Asked Questions

The spirits market size in Western Europe was valued at $95.54 billion in 2021.

 

 

 

The spirits market in Western Europe is projected to grow at a CAGR of more than 6% during the forecast period.

The key countries in the Western European spirits market are the UK, Switzerland, Finland, and France.

The key categories in the Western European spirits market include whiskey, vodka, liqueurs, specialty spirits, gin & genever, rum, brandy, flavored alcoholic beverages, tequila & mezcal, and non-alcoholic spirits drinks.

Some of the key spirits companies in Western Europe are Diageo plc, Pernod Ricard, Bacardi ltd, Davide Campari-Milano S.p.A., Marie Brizard Wine & Spirits SA, Suntory Holdings Ltd, The SHS Group Ltd, Societe des Vins et Spiritueux La Martiniquaise SAS, Brown-Forman Corporation, and Mast-Jagermeister SE.

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