Business of Women’s Super League (WSL) 2023-24 – Property Profile, Sponsorship and Media Landscape

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Women’s Super League (WSL) 2023-2024 Report Overview

Women’s Super League (WSL) 2023-2024 sponsorship revenue is estimated to be $65 million. Barclays Women’s Super League has 31 broadcast deals out of which 29 are international, airing the WSL around the globe.

The Women’s Super League (WSL) 2023-2024 report provides an analysis of the Women’s Super League 2023-2024, including a look at the league sponsorship, attendance and tickets, media landscape, kit sponsorship, and club sponsorship analysis. It includes a detailed overview of the key facts and analysis of the Women’s Super League 2023-2024. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer, and looks into the sponsorship portfolios of the Women’s Super League 2023-2024.

Sponsorship Revenue (2023) $65 million
Key Broadcasters ·        Sky Deutschland

·        Viaplay/NENT

·        DAZN

·        Viaplay

·        BBC/Sky Sport

Key Sponsors ·        Barclays

·        Nike

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Business of Women’s Super League (WSL) 2023-2024 - Broadcasters

Some of the broadcasters for the Women’s Super League (WSL) 2023-2024 are Sky Deutschland, Viaplay/NENT, DAZN, Viaplay, and BBC/Sky Sport.

In the UK, pay-TV broadcaster Sky and public service broadcaster BBC Sports currently hold the media rights to broadcast the WSL. Sky has agreed to broadcast up to 44 live matches per season, whilst BBC will be showing at least 18. Airing the matches on free-to-air allows greater accessibility for the fans to watch the games and creates greater exposure with the hope of attracting new audiences. Moreover, DAZN has recently secured a multi-territory deal for WSL rights across Europe and Asia. As part of the deal, DAZN will provide live and on-demand coverage of at least two WSL matches per game week, whilst also covering some Women’s FA Cup games on their YouTube channel.

Women’s Super League (WSL) Analysis by Broadcasters, 2023

Women’s Super League (WSL) Analysis by Broadcasters, 2023

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Business of Women’s Super League (WSL) 2023-2024 – Sponsorship

The key sponsors of the Women’s Super League (WSL) 2023-2024 are Barclays and Nike. While Barclays is the official title partner, Nike is the official ball supplier. The current deal between WSL and Barclays began in 2022 and is due to end in 2025. It also covers the second-tier Women’s Championship. Nike became the official ball supplier of the WSL in 2022 and agreed on a two-year deal. Nike is also the official ball supplier in the second-tier Women’s Championship and the Women’s League Cup Knockout competition. Notably, Barclay’s deal with the WSL is significantly more than the deal with Nike.

Women’s Super League (WSL) Analysis by Sponsorship, 2023 (%)

Women’s Super League (WSL) Analysis by Sponsorship, 2023 (%)

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Scope

This report provides an overview of the league including a sponsorship portfolio, media landscape, attendance and ticketing, kit sponsors, and club sponsorship analysis. An analysis of the Women’s Super League 2023/24 sponsors is included, and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, player, and team profiles as well as the league’s social media breakdown.

Key Highlights

A detailed overview of the key facts and analysis of the Women’s Super League 2023/24. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio’s of the Women’s Super League 2023/24.

Reasons to Buy

  • For those wanting an in-depth analysis of the Women’s Super League 2023-2024, in the sense of both business and popularity.

Barclays
Nike
Emirates
adidas
Visit Rwanda
Castore
BK8
Trade Nation
American Express
SnickersUK.com
O'Neills
Huboo
Infinite Athlete
Hummel
Stake.com
Kick
King Power
Bia Saigon
Standard Chartered
Expedia
PUMA
Etihad Airways
OKX
TeamViewer
DXC Technology
AIA
Cinch
Umbro
Betway
JD Sports
Beats by Dre
Oakley

Table of Contents

1. Overview

2. Attendance & Tickets

3. Social Media

4. Media Landscape

5.League Sponsorship

6. Kit Supplier Market

7. Front-of-Shirt Sponsorship

8. Sleeve Sponsorship

9. Club Sponsorship Analysis

10. The Teams

11. Player Profile

12. Appendix

Table

Slide 8- Table showing the ticket prices for each club this season in the WSL, along with each club’s season ticket prices.

Slide 14- Table showing the market and broadcasters of the Women’s Super League 2023/24.

Slide 24- A breakdown of the WSL Kit Supplier Sponsors.

Slide 29- Table showing the New & Expiring kit supplier deals for the 2023-24 season.

Slide 31- Breakdown of the WSL Front-of-Shirt Sponsors.

Slide 37- Table showing New & Expiring deals for the WSL teams front-of-shirt sponsors.

Slide 39-Breakdown of the WSL 2023-24 Sleeve Sponsors.

Slide 43- 2023-24 WSL Sleeve Sponsors New & Expiring Deals.

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