Yum! Brands, Inc – Digital Transformation Strategies
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Yum! Brands, Inc. (Yum! Brands) has been focusing on using artificial intelligence, mobile payments, cloud, and big data to digitally transform its operations. The annual ICT spending of Yum! Brands was estimated at $298 million for 2022. A major share of this spending is earmarked for acquiring software, ICT services, and hardware from vendors. Yum! Brands is a global quick service restaurant (QSR) company that operates, franchises, and licenses both traditional and non-traditional QSRs. It operates restaurants under the brands KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill.
|Total ICT Spending 2022||$298 million|
|ICT Spend by Function||Data center, Communications, Network, Application, End-User computing, Management, and Service desk|
|ICT Spend by Channel||Internal development and maintenance, Technology vendors (direct), Local resellers, Telcos, ICT services providers/consulting firms, Specialist outsourcers, and Systems integrators|
|External ICT Spend by Segment||Software (including cloud SaaS), Hardware (including cloud Iaas), ICT services, Consulting, Network and communications, and Others|
|Technology Theme Focus||Artificial intelligence, mobile payments, cloud, big data, and digital assistants|
The Yum! Brands Digital Transformation Strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, technology partnerships, technology introductions, and ICT spending among others.
Digital Transformation Strategies
As a part of its digital strategy, Yum! Brands embraced mobile payments across all its stores to improve customer experience. For example, Pizza Hut introduced MasterCard’s Qkr! with MasterPass, a digital payment service, across its UK restaurants, allowing customers to make payments for their orders through cell phones.
To gain more insights on digital transformation strategies and initiatives of Yum! Brands, download a free report sample.
Yum! Brands Technology Theme Focus
Yum! Brands is utilizing a number of emerging technologies including artificial intelligence, cloud, big data, and digital assistants among others to accelerate its digital transformation.
Yum! Brands Technology Focus
To know about other technology themes under focus for the company, download a free report sample
Yum! Brands Technology Initiatives
Yum! Brands has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs, and acquisitions over the last few years. For instance, in 2022 Yum! Brands has been partnering with Agot AI to pilot its technology at around 20 restaurants and plans to expand to around 100 restaurants after successful pilot test. Yum! Brands also invested undisclosed amount in Agot AI.
For more insights on other technology initiatives of Yum! Brands, download a free report sample
Yum! Brands ICT Spend by Function
- Data center
- End-user computing
- ICT Service desk
Yum! Brands ICT Spend by Function, 2022
For more insights on ICT spending by function, download a free report sample
Yum! Brands ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- ICT services providers/consulting firms
- Specialist outsourcers
- Systems integrators
Yum! Brands ICT Spend by Channel
For more insights on ICT spending by channel, download a free report sample
Yum! Brands External ICT Spend by Segment
- Software (including Cloud SaaS)
- Hardware (including Cloud Iaas)
- ICT services
- Network and communications
Yum! Brands External ICT Spend by Segment
For more insights on external ICT spending by segment, download a free report sample
This report provides:
- Insight into Yum! Brands technology activities.
- Overview of technology initiatives covering partnerships, and acquisitions.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets.
Yum! Brands deployed Dragontail’s AI-based Algo platform in its Pizza Hut stores across Iberia and Latin America. The AI algorithm-based platform helps in automating and streamlining the kitchen flow.
Yum! Brands, the University of Louisville. and Howard University announced the launch of Yum! Franchise Accelerator, an MBA elective opportunity for supporting people interested in the franchise restaurant industry.
Pizza Hut India, a subsidiary of Yum! Brands, is leveraging the power of Google Cloud Platform and Google Maps to provide a better online food delivery experience.
The company uses predictive analytics to analyze customer data and determine which menu items are most popular at each location. This helps them to optimize their menus and ensure that each location is offering the items that their customers are most likely to order and remove underperforming items.
Reasons to Buy
- Gain insights into Yum! Brands technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships.
Table of Contents
– Brief information about the company, its business divisions and its financials
Digital Transformation Strategy
– A summary of key digital strategies/implementation efforts of the company
Accelerators, Incubators, and Other Innovation Programs
– Discusses the company’s key strategic units, innovation labs, incubation and accelerator programs dedicated to technology innovation
Technology Focus – Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company
– Discussion about all the technology introductions & partnerships the company has entered
– Brief discussion about the investments made by the company to acquire new technologies
– Brief discussion about the acquisitions by the company
Partnership, Investment & Acquisition Network Map
– A bird’s eye view of all the partnerships/investments/acquisitions that the company has made in the last 3-5 years
ICT Budget and Contracts
– The company’s ICT budget segregated into hardware, software, and managed IT services
– Lists key executives and Digital Transformation Executives of the company, typically the key decision makers/influencers
Frequently asked questions
What was the total ICT spending of Yum! Brands in 2022?
The annual ICT spending of Yum! Brands was estimated at $298 million in 2022.
Which was the largest ICT spending category by function for Yum! Brands?
Data center was the largest ICT spending category by function for Yum! Brands in 2022.
Which was the largest ICT spending category by channel for Yum! Brands?
Internal development and maintenance was the largest ICT spending category by channel for Yum! Brands in 2022.
Which was the largest ICT spending category by segment for Yum! Brands?
Software (including cloud SaaS) was the largest ICT spending category by segment for Yum! Brands in 2022.
What are the key technology themes in focus for Yum! Brands?
The key technological theme in focus for Yum! Brands are artificial intelligence, mobile payments, cloud, big data, and digital assistants.
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