GlobalData Plc

Technology & Software

We provide real-time competitive intelligence that is a vital component of the product development, marketing and sales strategies of ICT suppliers worldwide.

Coverage includes the disruptive approaches that promise to enhance productivity and competitiveness exponentially. Collaboration, big data, mobility and private cloud enablement are four of the many key business technology and software drivers we study.

Market Data and Intelligence

Our Market Advisory & Competitive Intelligence solution consolidates up-to-the-minute analysis on global ICT markets into a single convenient information service.

Our solution supports the knowledge requirements of executive, strategy, product development, sales and marketing functions. Coverage includes:

  • Collaboration & Communication
    Focuses on real-time and asynchronous collaborative technologies used to streamline existing and facilitate new, more valuable interactions between employees, companies, customers and partners
  • Data Center Technology
    Tracks data center trends and also provides in-depth analysis of developments in specific areas that are crucial to the data center environment. These include technologies providing software defined data center (SDDC), software defined networking (SDN), orchestration and automation and data analytics. Technologies providing SDDC are rapidly evolving and our continuous analysis will keep you informed of significant industry events impacting SDDC technology providers and competitors
  • Mobility
    Examines one of today’s most important IT management issues: how to best take advantage of mobile technologies in a seamless and secure way that is consistent with overall IT objectives. Mobility is nothing new to IT and has been the focus of our analysis within various business technology and software segments for many years; however, the proliferation of device types, the emergence of smartphones and tablets that are essentially highly-mobile computing platforms and the ubiquitous availability of mobile broadband together have intensified demand for better enterprise mobility and magnified the associated management problems
  • Networks
    Focuses on companies that provide networking hardware and software solutions deployed on premise to support enterprise business operations. The market includes network building blocks: high capacity switch/routers, used in the core of large enterprise networks, modular switches, used in enterprise backbone and wiring closet applications, fixed configuration switches for the enterprise wiring closet and the software and services providing software defined networking. Also covered are significant events in the Storage Area Networking market
  • Data & Analytics
    Considers the entire data and analytics lifecycle spanning data capture, marshaling, management, storage, access and insight and discovery
  • Security
    Focuses on suppliers that take a strategic and holistic approach to security solutions, while also addressing the key competitors offering influential point products. We track security products deployed at the endpoint, server, gateway and clouds
  • Application Platforms & Software
    Focuses on enterprise software and services based on application runtime environments and integration technologies that allow applications to communicate and exchange information with back-end systems

Our Market Advisory & Competitive Intelligence services include:

Intelligence Reports

  • Analysis of major product, marketing or business initiatives undertaken by competitors that may affect other market players, impact on buyer behavior or influence the market’s direction
  • Full Intelligence Reports are delivered within 24-to-48 hours of detecting high-impact market activity. If even more rapid response is required, we provide Intelligence Alerts within hours
  • We also provide alerts on activities by challengers or new entrants that may not have immediate impact but should be monitored

Advisory Reports

  • In-depth reviews of important trends or issues and analysis of their likely impact

Company Assessments

  • Analysis of competitors’ strengths and weaknesses, highlighting areas of opportunity and potential threats that you need to manage
  • Company Assessments report on all your major competitors, with coverage routinely extending to the companies accounting for 90% of sales in any given market
  • They also cover companies that may be smaller but have potential to be game changers longer term
  • Assessments include a Competitive Index scoring companies from 1-to-10 on critical categories including strategy, sales and marketing, product portfolio, service and support and partnerships
  • The Index identifies competitors as: Leader; Very Strong; Strong; Competitive; or Vulnerable; to help you allocate resources most effectively

Market Disruptor Profiles

  • Reports on the suppliers making news in your sectors, even if they’re relative newcomers with limited market share e.g. innovative startups, new entrants that are gaining traction, or established players making new moves and generating differentiation in a particular niche
  • While Company Assessments provide deep competitive position insight, Market Disruptor Profiles look at new initiatives and the basis on which they are attempting to shake things up in the market

Product Assessments

  • Highly detailed views of competitors’ products and services to identify differentiators or opportunities
  • Reports on all the big-selling products in your market, with coverage routinely extending to the products making up 90% of sales
  • Coverage of smaller sellers that are showing potential to be game changers longer term
  • Product Assessments include a Current Perspective rating that assesses each product’s comparative threat level in the market place
Market Advisory and Competitive intelligence

Our Market Advisory & Competitive Intelligence solution consolidates up-to-the-minute analysis on global ICT markets into a single convenient information service.

Our solution supports the knowledge requirements of executive, strategy, product development, sales and marketing functions.

Coverage includes:

  • Collaboration & Communication
    Focuses on real-time and asynchronous collaborative technologies used to streamline existing and facilitate new, more valuable interactions between employees, companies, customers and partners
  • Data Center Technology
    Tracks data center trends and also provides in-depth analysis of developments in specific areas that are crucial to the data center environment. These include technologies providing software defined data center (SDDC), software defined networking (SDN), orchestration and automation and data analytics. Technologies providing SDDC are rapidly evolving and our continuous analysis will keep you informed of significant industry events impacting SDDC technology providers and competitors
  • Mobility
    Examines one of today’s most important IT management issues: how to best take advantage of mobile technologies in a seamless and secure way that is consistent with overall IT objectives. Mobility is nothing new to IT and has been the focus of our analysis within various business technology and software segments for many years; however, the proliferation of device types, the emergence of smartphones and tablets that are essentially highly-mobile computing platforms and the ubiquitous availability of mobile broadband together have intensified demand for better enterprise mobility and magnified the associated management problems
  • Networks
    Focuses on companies that provide networking hardware and software solutions deployed on premise to support enterprise business operations. The market includes network building blocks: high capacity switch/routers, used in the core of large enterprise networks, modular switches, used in enterprise backbone and wiring closet applications, fixed configuration switches for the enterprise wiring closet and the software and services providing software defined networking. Also covered are significant events in the Storage Area Networking market
  • Data & Analytics
    Considers the entire data and analytics lifecycle spanning data capture, marshaling, management, storage, access and insight and discovery
  • Security
    Focuses on suppliers that take a strategic and holistic approach to security solutions, while also addressing the key competitors offering influential point products. We track security products deployed at the endpoint, server, gateway and clouds
  • Application Platforms & Software
    Focuses on enterprise software and services based on application runtime environments and integration technologies that allow applications to communicate and exchange information with back-end systems

Our Market Advisory & Competitive Intelligence services include:

Intelligence Reports

  • Analysis of major product, marketing or business initiatives undertaken by competitors that may affect other market players, impact on buyer behavior or influence the market’s direction.
  • Full Intelligence Reports are delivered within 24-to-48 hours of detecting high-impact market activity. If even more rapid response is required, we provide Intelligence Alerts within hours.
  • We also provide alerts on activities by challengers or new entrants that may not have immediate impact but should be monitored.

Advisory Reports

  • In-depth reviews of important trends or issues and analysis of their likely impact.

Company Assessments

  • Analysis of competitors’ strengths and weaknesses, highlighting areas of opportunity and potential threats that you need to manage.
  • Company Assessments report on all your major competitors, with coverage routinely extending to the companies accounting for 90% of sales in any given market. They also cover companies that may be smaller but have potential to be game changers longer term.
  • Assessments include a Competitive Index scoring companies from 1-to-10 on critical categories including strategy, sales and marketing, product portfolio, service and support and partnerships. The Index identifies competitors as either a Leader, Very Strong, Strong, Competitive or Vulnerable to help you allocate resources most effectively.

Market Disruptor Profiles

  • Reports on the suppliers making news in your sectors, even if they’re relative newcomers with limited market share. For example – innovative startups, new entrants that are gaining traction, or established players making new moves and generating differentiation in a particular niche.
  • While Company Assessments provide deep competitive position insight, Market Disruptor Profiles look at new initiatives and the basis on which they are attempting to shake things up in the market.

Product Assessments

  • Highly detailed views of competitors’ products and services to identify differentiators or opportunities.
  • Reports on all the big-selling products in your market, with coverage routinely extending to the products making up 90% of sales. They also cover smaller sellers that are showing potential to be game changers longer term.
  • Product Assessments include a Current Perspective rating that assesses each product’s comparative threat level in the market place.