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shankar besta

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  • Author: shankar besta

Antitrust scrutiny will only increase as Big Tech caught in escalating trade war, says GlobalData

The consensus around the need to regulate digital monopolies has never been stronger on both sides of the Atlantic. Under the second Trump administration, transatlantic tensions over digital regulation, including antitrust, will heighten, as Big Tech is caught in an intensifying trade war, according to GlobalData, a leading data and analytics company. GlobalData’s latest Strategic […]
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Sapporo’s ad campaigns blend nostalgia, shared moments, and premium experiences to engage consumers, reveals GlobalData

Sapporo’s YouTube advertising campaigns during Q1 2025 (January to March) reveal a strategic, nuanced approach to engage diverse consumers through culturally resonant themes and meticulously crafted messaging. By incorporating Showa-era nostalgia, Hokkaido’s regional identity, and genuine interpersonal connections, these campaigns reflected an understanding of varied consumption occasions and aimed to integrate into daily life, strengthening […]
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Suntory’s advertising campaigns emphasize refreshment, tradition, and social connections to engage diverse audiences, reveals GlobalData

Suntory Holdings Ltd’s (Suntory) YouTube advertising campaigns of Q1 2025 (January – March 2025) focused on delivering refreshing beverages, celebrating Japanese heritage, and fostering meaningful connections through shared experiences. Suntory’s campaigns showcase a wide range of offerings, from Craft Boss World Tea to Suntory Whisky Hibiki Harmony, emphasizing the company’s dedication to quality and authenticity. […]
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Tariffs intensify regulatory pressures for global medical device manufacturers, says GlobalData

As global trade tensions continue to shape the economic landscape, the medical device industry is facing regulatory hurdles tied to shifting tariffs. While tariffs primarily aim to protect domestic industries, their secondary effect is complicating compliance processes and adding pressure to already stringent regulatory pathways, says GlobalData, a leading data and analytics company. When crucial […]
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Three CAR-T therapies to capture over 70% of T-Cell immunotherapy market in 2025, forecasts GlobalData

T-cell immunotherapies (TCI) are redefining cancer care, with chimeric antigen receptor T-cell (CAR-T) therapies witnessing significant momentum. In 2025, just three drugs- Carvykti by Legend Biotech, Yescarta by Gilead Sciences, and Breyanzi by Bristol-Myers Squibb (BMS)– are expected to capture over 70% of the global T-cell immunotherapy market, according to GlobalData, a leading data and […]
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Influencers sound alarm on US recession driven by tariff-induced economic turmoil, reveals GlobalData

In April 2025, discussions surrounding the recession topic on social media increased by nearly 70% compared to the previous month, driven by growing concerns over economic instability. This marked the highest level of discourse since January 2025, reflecting heightened public anxiety regarding the state of the economy, while influencer sentiment on the topic declined by […]
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Consumers switch to local products and value alternatives amid rising tariffs and price pressures, says GlobalData

In an increasingly complex global landscape shaped by inflation, rising tariffs, and political volatility, consumer behavior is undergoing a profound transformation. Cost-of-living pressures and trade policy disruptions are not only fueling economic anxiety but also prompting tangible shifts in how and why consumers shop. These forces are accelerating a move toward value-driven decision-making, increased scrutiny […]
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Japan’s move to leverage rice policy for tariff negotiations could become double-edged sword, says GlobalData

Japan’s rice policy is under intense scrutiny as the nation grapples with rising prices and supply shortages, a stark contrast to the oversupply experienced during the peak of the COVID-19 pandemic. The Ministry of Agriculture, Forestry and Fisheries (MAFF) has released over 210,000 tons from emergency reserves to combat these challenges, yet retail prices remain […]
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Finerenone continues to impress in diabetic kidney disease space, says GlobalData

In a recent study conducted by Navaneethan and colleagues and published in the International Society of Nephrology, the cardiovascular and kidney benefits of Bayer’s Kerendia (finerenone) are maintained regardless of acute changes in estimated glomerular filtration rate (eGFR) following treatment initiation in patients with chronic kidney disease (CKD) and type 2 diabetes (T2D). This comprehensive […]
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Asahi’s advertising campaigns emphasize social connections and health-conscious choices to connect with diverse consumers, reveals GlobalData

Asahi Group Holdings Ltd’s (Asahi) YouTube advertising campaigns of Q1 2025 (January – March 2025) focused on refreshment, social connections through endorsements, and health-conscious choices to engage diverse consumer segments. The campaigns showcase Asahi’s diverse portfolio, from the flagship Super Dry to non-alcoholic options, demonstrating the company’s commitment to meeting evolving consumer preferences. These approaches […]
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Heineken’s campaigns unite tradition, sport, and social experience, reveals GlobalData

Heineken’s YouTube advertising campaigns during Q1 2025 (January to March) have illustrated a deliberate effort to integrate the brand into various facets of consumer life through targeted messaging and diverse thematic approaches. The “Pub Succession” campaign leverages cultural heritage and opportunity to engage a specific demographic. Football-focused campaigns like “The Social Screen” and “Excuses Bar” […]
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