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Jonthan Brown

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Wider range of women’s sport sectors presents viable commercial prospect for brand partnerships

While there has been an increase in the commercial profile of several women’s sport properties and competitions, the sports industry is beginning to see an upward trend in the rate of athlete brand partnerships from multiple sport sectors, with a year-on-year (Y-O-Y) increase in the number of deals struck between brands and the top women athletes in world sport. Among 64 athlete portfolios analysed, 41 partnerships were struck in 2019, an increase of over a fifth on the previous year, […]
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Serena Williams tops the commercial pile for women’s sport at an estimated $32.2m for 2021

Tennis legend Serena Williams stands as the most commercially valued athlete across women’s sport with her 18 partnerships standing at an estimated $32.2m for 2021. Grand slam rival Naomi Osaka comes in second at $27.1m, according to GlobalData, a leading data and analytics company. Patrick Kinch, Sport Analyst at GlobalData, comments: “Tennis currently represents the most lucrative sporting sector for women’s sport in terms of athlete endorsements, with 122 brand partnerships across its top 13 players accumulating an estimated $97.26m in sponsorship value this year.” Osaka, owing to her dual […]
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Canned wine is the trendy and sustainable future for on-the-go wine market

Currently, canned wine – underscored by UK-based company, Defy Wine’s new organic canned white wine – is the next innovation to disrupt the on-the-go wine market as sustainability, health, wellness, and moderation trends are prevailing, writes GlobalData, a leading data and analytics company. Holly Inglis, Beverages Analyst at GlobalData, comments: “Although wine in a can is a fairly recent concept and still in its infancy, it is a convenient, great single-serve choice when socialising at different consumption occasions. “Its small, and non-breakable packaging format makes it […]
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easyJet’s business model is well-positioned to compete with legacy carriers post-COVID-19

As legacy carriers across Europe continue to pull back capacity and cancel routes, easyJet is in a strong position to capitalize on its ambitions and win market share on these lucrative routes. Its low-cost model is likely to pay dividends in the airline’s recovery, says GlobalData, a leading data and analytics company. Gus Gardner, Travel and Tourism Analyst at GlobalData, comments: “easyJet tends to fly short distance, point-to-point routes. Unlike other low-cost carriers, easyJet mostly serves primary airports, […]
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UK fashion industry must bridge skills gap to bolster future of domestic manufacturing

The UK fashion sector must join forces across the value chain to tackle the shortage of manufacturing skills and help secure the future of domestic apparel production, writes GlobalData, a leading data and analytics company. Beth Wright, Apparel Correspondent for GlobalData, says: “The shortage of traditional apparel manufacturing skills such as pattern making, cutting, and stitching has been an issue threatening the sector for some time. If these skills are lost, the future of UK apparel manufacturing could hang in the balance. “The […]
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Live Nation continues to reduce hiring activity while rebalancing with jobs for virtual events

Live Nation Entertainment has been consistently reducing its hiring activity throughout 2020, with new job postings dipping from 437 in January to just 17 in December 2020. The job closures have also been significantly higher than new postings since Q2 2020, potentially in response to the effects of lockdowns on in-person live events. However, hiring continues with focus on virtual events, upcoming big-ticket concerts and sporting events, finds GlobalData, a leading data and analytics company. […]
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Garment supplier factories must upskill their employees if they are to retain business in a sustainable world

Garment supplier factories must invest in reskilling workers in the digital space if they hope to retain business in a world becoming increasingly concerned with sustainability and social welfare, says GlobalData, a leading data and analytics company. Hannah Abdulla, Apparel Correspondent at GlobalData, comments: “The coronavirus pandemic has dramatically sped up the garment industry’s tech-shift and brands know that to operate in a sustainable and socially-conscious way, the adoption of technologies such as artificial intelligence, 3D design and automation is now a necessity and no longer just nice-to-have. A recent study from GlobalData reveals that 81% of executives, including those from the apparel sector, […]
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PepsiCo shifts CSR narrative by halting political investments and committing to loftier green goal

In light of the political unrest and storming of Capitol Hill, PepsiCo has shifted its corporate social responsibility (CSR) narrative by announcing that it will suspend all financial political action. This was followed by a pledge within the same week to achieve more than double its climate goals, illustrating how sustainability issues can be used to potentially shift public opinion. Climate change activism is widely considered a worthwhile cause, with *145% of US […]
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Women’s sports forge their own commercial path through new brand sponsorship deals

There is growing viability for brands within women’s sport sponsorship owing to the growing popularity and viewing of its product, with the WNBA and Australia’s Women’s cricket team, the Southern Stars, carving out partnerships independent of their male counterparts, according to GlobalData, a leading data and analytics company. Patrick Kinch, Sport Analyst at GlobalData, comments: “We are typically accustomed to seeing sponsorship agreements between […]
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Emergence of unique partnerships demonstrative of changing commercial landscape in women’s sport

The latest analysis of the commercial landscape of women’s sport shows that the emergence of unique partnerships for athletes, properties and competitions, specifically engaging in women’s sport highlights its growing commercial value, says GlobalData, a leading data and analytics company. Patrick Kinch, Sport Analyst at GlobalData, comments: “There is currently an increasingly common trend across women’s sport where more and more brands are committing themselves to exclusive sponsorship partnerships. “There are several recent examples of this, including credit card firm Visa’s commitment to UEFA women’s […]
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Over 70s should not be forgotten in the recovery of travel

A reported spike in travel bookings from the over 70s shows that this demographic should not be overlooked when businesses make plans for recovery, says GlobalData, a leading data and analytics company. Johanna Bonhill-Smith, Travel & Tourism Analyst at GlobalData, comments: “Not only is this demographic one of the first to be vaccinated, they are also typically big spenders and less hindered by time constraints. This makes this a lucrative demographic to target in order to boost post […]
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UK international travel facing a bleak future for the next few months

The UK Government has announced that outbound tourists will have to make a declaration proving their journey is for essential purposes. If successful, inbound UK residents will be faced with a mandatory 10-day hotel quarantine when returning from 22 high risk countries including South Africa, Portugal and South American nations; Johanna Bonhill-Smith, Travel & Tourism Analyst at GlobalData, a leading data and analytics company, offers her view: “With no end-date in sight for the new travel restrictions on both outbound and inbound travel, a rapid surge in […]
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Wizz Air’s Abu Dhabi launch will provide much-needed low-cost competition

The launch of Wizz Air’s Abu Dhabi arm could pay dividends for the low-cost carrier by tapping into underserved markets and support the emirate by stimulating inbound tourism. This recent development reinforces the necessity for low-cost competition, and the airline will support the stimulation of leisure demand to the UAE during and post-COVID-19, according to GlobalData, a leading data and analytics company. Gus Gardner, Travel and Tourism Analyst at […]
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Reopening post COVID-19 could be worse than lockdown months for many UK restaurant operators

April will see the furlough scheme come to an end and allow customer-facing outlets such as cafés, restaurants, and pubs to reopen. While this may seem like a saving grace for the UK restaurant sector, which has plummeted from *1£32.2bn in 2019 to £21.8bn in 2020, Chancellor Rishi Sunak’s warning of a ‘double-dip’ recession indicates it will not be the economic relief many hope for and expect. […]
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Five key trends are reshaping apparel sourcing in 2021

The clothing industry and its supply chains were riddled with problems long before COVID-19 – but it took a global pandemic to push them to the forefront. Many companies are already changing the way they operate, and it is clear the ramifications will continue well into 2021 and beyond. Leonie Barrie, Apparel Analyst at GlobalData, a leading data and analytics company, highlights five key issues that are rewriting […]
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‘Mobile Payments’ mentions grow five-fold in company filings as department stores continue digital transformation

Department store and mall owners have been positive towards ‘digitization’, ‘contactless payments’ and ‘sustainability’ in company filings, with discussions around mobile payments and digital growth having grown in 2020 earnings transcripts compared to 2019, reveals GlobalData, a leading data and analytics company. GlobalData’s Filing Analytics platform identified that earnings transcript mentions of mobile payments and sustainability increased over five-fold in 2020 compared to 2019, while digital mentions grew by over 15% in the same period. Even in the ‘new normal’ malls continue to face hardships with […]
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PepsiCo’s 10,000 job postings show increased focus on digitalization and innovation

PepsiCo’s jobs postings indicate that the company is leveraging increased at-home consumption patterns through a consumer-centric approach. GlobalData, a leading data and analytics company, notes that a significant number of jobs postings by PepsiCo in the past year were to strengthen supply chain capabilities, product research and innovation. Ajay Thalluri, Business Fundamental Analyst at GlobalData, comments: “According to GlobalData’s Job Analytics database, 3,500 of the 10,000 jobs posted by PepsiCo in the second half of […]
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Chinese adventurism to influence India’s focus on coastal defense

Following recent news regarding India kick-startingcoastal defense exercise “Sea Vigil-21”; Sourabh Banik, Aerospace & Defense Analyst at GlobalData, a leading data and analytics company, offers his view: “The two-day event will witness the participation of multiple domestic maritime agencies including Indian Navy, Coast Guard, and Customs. Although the primary objective of this exercise is to check the efficacy of measures implemented to secure the country’s 7,516 km-long […]
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‘Dry January’ 2021 sees Brits participate in record numbers, giving hope for non-alcoholic disruptor brands, says GlobalData

As COVID-19 continues to dominate much of the global conversation, 2021 looks set to be defined by a renewed sense of health and wellbeing. In fact, GlobalData’s research found that *1over half (52%) of British millennials prefer to buy products that claim to influence health and wellbeing. This aligns with UK-based charity, Alcohol Change, which announced that this year’s Dry January has seen a record-breaking […]
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29.5% of total sponsorship spend in Serie A channelled towards Juventus

Italian soccer giants, Juventus, who have won the last nine consecutive Serie A championships, generate an estimated $159.6m in sponsorship revenue, according to GlobalData, a leading data and analytics company. This accounts for 29.5% of the total revenue generated through sponsorship agreements in Serie A, demonstrating the enduring dominance of the Turin club in the Italian soccer league. Liam Fox, Sport Analyst at GlobalData, comments: “The $159.6m Juventus earn in sponsorship revenue is more than double any other club in Serie A, 75% of which is derived from deals with the club’s three principal partners; kit […]
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