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Sarath.Chandra@globaldata.com

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  • Author: Sarath.Chandra@globaldata.com

Volkswagen’s ad strategy highlights digital innovation and smart mobility solutions, reveals GlobalData

Volkswagen’s YouTube advertising campaign from August 2024 to January 2025 has showcased its digital ecosystem through innovative connected services and smart features, marking a significant evolution in automotive technology. The campaign has highlighted advancements in vehicle connectivity, personalization, and intelligent features across its lineup, with particular emphasis on the ID. series electric vehicles, reveals Global […]
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Trump 2.0 is shaking up the world

Join GlobalData’s webinar to explore the impact of disruptive shifts in geopolitics Which parts of the US President Donald Trump’s geopolitical agenda matters most for global business risks and opportunities? Trump’s bid to settle the Russia-Ukraine war without including Ukrainian or European officials in discussions is the latest in a series of foreign policy moves […]
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Cisco displays versatility in collaboration at Cisco Live Amsterdam 2025, says GlobalData

Cisco Systems (Cisco) announced new capabilities for collaboration targeting hybrid work, contact centers, and devices at Cisco Live Amsterdam 2025. They demonstrate Cisco’s ability to address the evolving needs of organizations in a changing technology landscape, says GlobalData, a leading data and analytics company. Gregg Willsky, Principal Analyst, Enterprise Technology & Services at GlobalData, says: […]
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AirAsia’s YouTube ad campaigns highlight affordability, culture and digital ease, reveals GlobalData

Capital A Bhd’s (AirAsia) YouTube advertising campaigns from November 2024 to January 2025 emphasize accessibility, affordability, and cultural connections to elevate the travel experience. Leveraging engaging visuals, seamless app features, and strategic promotions like holiday discounts, the ads position AirAsia as a hassle-free, rewarding travel choice. By showcasing both popular and emerging destinations, the campaigns […]
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New Zealand card payments set for 3.9% growth, driven by shift to contactless and electronic payments, forecasts GlobalData

The New Zealand card payments market is projected to grow at a compound annual growth rate (CAGR) of 3.9% from 2025 to 2029, reaching NZD125.6 billion ($77.1 billion) by 2029. This growth is driven by the continued shift toward electronic payments, the increasing adoption of contactless cards, and a robust digital payments infrastructure that supports […]
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Heineken leads EMEA alcoholic beverage sector in sponsorship activity and spending in 2024, reveals GlobalData

Heineken is the most active and second-largest spender in sports sponsorship within the EMEA region for 2024 with 41 deals. Its major partnership is with UEFA, covering multiple club competitions through the 2026-27 season. This deal, valued at $70 million annually, underscores the Dutch brewing giant’s strategic commitment to leveraging soccer’s global reach, particularly through […]
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Japan e-commerce payments to surpass $200 billion 2025, forecasts GlobalData

The e-commerce market in Japan is poised for 7.7% growth in 2025, reaching JPY29 trillion ($206.8 billion). This surge is driven by shifting consumer preferences towards online shopping and strong mobile penetration, reveals GlobalData, a leading data and analytics company. GlobalData’s latest report, “Japan Cards and Payments – Opportunities and Risks to 2028,” reveals that […]
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Global ecommerce market poised to hit $11 trillion in 2028 amid tech innovation and ESG focus, says GlobalData

The global ecommerce market is on a trajectory of rapid expansion, set to reach $11 trillion in 2028, driven by technological advancements, seamless delivery services, and rising internet penetration. With China and the US dominating the landscape, companies must continuously innovate to meet evolving consumer expectations, embrace ESG compliance, and leverage data-driven strategies to maintain […]
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Qatar Airways YouTube ads showcase innovation, strategic partnerships, and enhanced passenger experiences, reveals GlobalData

Qatar Airways’ YouTube advertising campaigns for the last six months (August 2024 to January 2025) focus on strategic collaborations, technological advancements, and enhancing passenger experiences. The airline leverages major global events, sports sponsorships and cutting-edge inflight technology to engage diverse audiences. By emphasizing seamless connectivity, luxury offerings, and exclusive partnerships, the campaigns appeal to sports […]
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African telcos pivot to underserved regions amid Starlink competition, observes GlobalData

As Starlink intensifies competitive pressures and African governments remain uncertain about intervening to protect telco incumbents, African telecom companies are increasingly focusing on underserved regions. In response, they are launching strategic initiatives to tackle the rising challenge of low Earth orbit (LEO) satellite connectivity to maintain their market position and tap into new growth opportunities, […]
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