1
The story
Client wanted us to help study the geotechnical and foundation engineering market in a few countries in South Asia with an idea to develop a market entry strategy in one or more of the chosen ones.
2
The solution
The study involved the identification of the addressable market in each of these markets from the identified sectors based on award basis with which the current and forecast market was determined. It also involved a geological study of soil conditions in each state. Additionally, GlobalData also studied the competitive landscape and ascertained the market share of key competitors. GD analyzed drivers and challenges in addition to the regulatory framework.
3
The outcome
GlobalData used a bottom up approach to size the market and also validated the numbers through primary research interviews of key stakeholders. The study assessed the opportunities that existed in each market and provided strategic options to enter the geotechnical and foundation engineering market in the target markets.
A market entry strategy for a geotechnical and foundation engineering leader
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