June 2026
The client: Garnet Gabriels, Marketing, AVI Ltd
1
The challenge
AVI Ltd needed a more reliable way to understand its target consumers and build marketing strategies based on evidence rather than assumptions.
- Needed to better understand the specific needs, behaviors and concerns of target consumers
- Required data-backed insight to replace opinions, assumptions and guesswork
- Needed to identify what is trending and what consumers want and need
- Required clearer segmentation across demographics and generations, including Gen Z and Gen Alpha
- Needed to understand cultural differences and changing consumer expectations
2
The solution
AVI Ltd deployed GlobalData's Consumer Intelligence Center to put consumer insight directly in the hands of its marketing team. The platform brings together consumer survey data, trend tracking and market and innovation intelligence in one place, with segmentation across demographics and generations, including Gen Z and Gen Alpha. AVI Ltd used it to understand shifting consumer needs, spot the trends shaping demand, and identify the cultural differences relevant to its target markets. With verified source material underpinning every insight, the team gained the confidence to build marketing strategies on evidence rather than assumptions.
“The Consumer Intelligence Center helps me achieve my business goals by uncovering the specific needs, behaviors and concerns of our target market. Instead of relying on opinions, assumptions or guesswork, the platform gives us insight grounded in data."
- Garnet Gabriels, Marketing, AVI Ltd
3
The results
Using the Consumer Intelligence Center, AVI Ltd gained access to consumer insight that supported a stronger, more targeted and more informed marketing strategy involving:
- Built marketing strategies using data-backed consumer insight .
- Improved understanding of target market needs, behaviors and concerns.
- Gained clearer visibility of trends shaping consumer demand.
- Used demographic and generational segmentation to better tailor marketing activity.
- Strengthened ability to identify cultural differences and consumer requirements across key audiences.
Hear from our client
“I would recommend the Consumer Intelligence Center to anyone building a marketing strategy. To win in today’s market, it is important to follow the insights, understand what is trending and know what consumers really want and need.”
- Garnet Gabriels, Marketing, AVI Ltd
