June 2026
The client: Anca Nistor, AFH Channel Analyst - Europe, Kraków Business Services, PepsiCo
Global Business Services Poland.
1
The challenge
The Global Business Services team needed a faster way to access relevant
insights, reduce manual research time and support
stakeholder-ready analysis:
- Time-consuming process to search, review and summarize large volumes of market and industry data
- Need to prepare market analysis reports more efficiently
- Requirement to quickly extract relevant data points from large datasets
- Need to support customers and stakeholders with faster, better- contextualized insights
- Requirement for AI-generated outputs that are grounded in GlobalData’s proprietary datasets and industry-specific intelligence
- Need for clearer visibility into the sources and data types behind AI-generated responses
2
The solution
AI Hub puts GlobalData's proprietary intelligence at your fingertips, turning complex research questions into clear answers in minutes. Powered by Ava, GlobalData's AI analyst, it understands questions in plain language and searches across the platform's proprietary datasets and analyst research to return structured, cited insight, rather than the generic answers of standalone AI tools. Guided templates, curated FAQs and saved chat history keep research moving and easy to pick back up. From quick trend summaries to a practical head start on reports, presentations and stakeholder conversations, AI Hub turns vast volumes of data into decisions you can stand behind.
“My main goal for using AI Hub is to accelerate research and
decision-making by quickly accessing relevant insights and data. For
example, when preparing a market analysis report, I use AI Hub to
generate summaries of industry trends, and extract data points from
large datasets. This significantly reduces the time I spend on manual
research and allows me to focus more on strategic analysis."
- Anca Nistor, AFH Channel Analyst - Europe, Kraków Business Services, PepsiCo Global Business Services Poland.
3
The results
Using AI Hub, the team improved the speed and
quality of research, insight generation and decision
support:
- Accelerated market analysis by quickly generating summaries of industry trends.
- Reduced time spent on manual research, allowing more focus on strategic analysis.
- Improved information delivery speed and helped build credibility with stakeholders.
- Delivered more relevant insights than generic AI tools by connecting to GlobalData’s proprietary ecosystem.
- Improved workflow continuity by allowing users to revisit previous search history.
- Helped turn large volumes of data into a practical head start for reports, presentations and stakeholder discussions.
Hear from our client
"I’ve used other AI-powered tools like ChatGPT, Microsoft Copilot, and
other external data providers AI tools, but AI Hub stands out because
it’s tailored to GlobalData’s ecosystem. The integration with
proprietary datasets and industry-specific insights makes it more
relevant especially when related specifically to PepsiCo."
- Anca Nistor, AFH Channel Analyst - Europe, Kraków Business Services, PepsiCo Global Business Services Poland.
