May 2026
The client: Jerome Linder, Director of Insights & Content
1
The challenge
The organization needed a faster, more practical
way to understand food and beverage trends
across multiple Asian markets:
- Need to build impactful category intelligence for each market
- Requirement to support both annual strategic planning and client meeting preparation
- Need to identify new opportunities and open doors with clients
- Requirement to access consumer, category and innovation insights in one place
- Need to turn large volumes of data into actionable recommendations quickly
2
The solution
Consumer Innovation Intelligence brings food and beverage insight together in one connected platform, built to turn scattered data into clear direction. It spans consumer surveys, category perspectives, and innovation and trend prediction across markets, surfacing the shifts shaping demand before they hit the shelf. At its core, Ava, GlobalData's AI Research Analyst, distills vast volumes of data into clear, actionable insight in moments, cutting research that once took weeks down to minutes. Everything needed to spot opportunities, validate ideas and make confident strategic decisions sits in a single, unified view.
"The wealth of data is genuinely impressive and helps solve any problem we
face. I'm particularly fond of their consumer surveys and category
perspectives; I always find something I didn't know or see on other strategic
data platforms. Their AI tool is a godsend, working miracles to distill that wealth of data into actionable insights."
- Jerome Linder, Director of Insights & Content, Olam International Limited
3
The results
Using GlobalData’s Consumer Innovation
Intelligence, the organization strengthened how
sales, marketing and insights teams make strategic
decisions:
- Built practical and impactful food and beverage category intelligence across Asian markets
- Supported annual strategy development and important client meeting preparation
- Identified new opportunities and helped open new conversations with clients
- Gained access to rich consumer survey data and category perspectives not easily found on other strategic data platforms
- Used AI tools to distil large volumes of data into faster, more actionable insights
- Enabled strategic insights teams to provide recommendations quickly, with everything needed to support confident decision- making in one place
Hear from our client
"Using GlobalData has transformed how we understand food and beverages
across Asia, and has been instrumental in helping us build a practical yet
impactful food and beverage category intelligence for each of our markets.
It's become a go-to destination for our sales and marketing teams, whether
they're preparing annual strategies or prepping for an important client
meeting. The platform has helped us identify new opportunities and open
doors with clients in ways we hadn't imagined."
- Jerome Linder, Director of Insights & Content, Olam International Limited
