June 2025
The client: Catherine Freiberg, Head of Industry Analyst Relations, Orange Business
1
The challenge
The Orange Business Analyst Relations team faced several challenges:
- Efficiently accessing and synthesizing large volumes of industry research
- Staying abreast of the latest research publications relevant to Oranges’ business priorities
- Quickly extracting insights on specific topics
- Making research more accessible to non-expert users across the organization
2
The solution
Orange Business deployed GlobalData's AI Hub and Ava, their AI Research Analyst, to put trusted intelligence in the hands of their entire team, not just specialists. Ava processes complex research questions in plain language, querying across 250+ proprietary databases and 100,000+ analyst reports to return cited, structured answers in a fraction of the time. With verified source material underpinning every response, teams gained the confidence to act on AI-generated insights and share them across the business.
“What I really like about GlobalData’s
AI Hub is how it makes research more accessible, especially for people new to the topic or for whom research is not a predominant part of their function.“
- Catherine Freiberg, Head of Industry Analyst Relations, Orange Business
3
The results
Using AI Hub, Orange Business experienced
significant improvements:
- Accelerated research processes, allowing quick analyst responses to executive requests
- Enhanced collaboration thorough sharable insights in digestible formats
- Improved preparation for analyst evaluations by enabling quick contextualization of market trends
- Expanded access to valuable market intelligence to non-specialists
Hear from our client
“When I recommend the tool to colleagues,
they usually get back to me saying, 'Wow, that's cool. I wish I knew that was available before.’ For a fast-paced environment like ours, having consumable snippets of information between meetings is invaluable - I can be online with an executive and provide a quick response that gives them the insights they need.”
- Catherine Freiberg, Head of Industry Analyst Relations, Orange Business
