August 2026
The client: Maria Baianova, Senior Manager Global Consumer & Market Insights
1
The challenge
Intersport needed a reliable way to analyze market
dynamics, identify growth opportunities and support
strategic planning:
- Needed to explore and compare data across category, geography and brand
- Required clearer visibility of market dynamics and potential growth opportunities
- Needed to identify gaps in the market and understand where opportunities may exist
- Required macroeconomic and industry data to explain market trends and industry development
- Needed broader economic context to support long- term strategic planning
2
The solution
The Retail Intelligence Center brings GlobalData's proprietary data, analyst research and AI tools together in one connected platform, covering the entire consumer value system from suppliers and manufacturers through to consumer trends across the globe. Its Market Analyzers let teams explore, analyze and visualize data across category, geography and brand, making it easy to identify growth opportunities and uncover gaps in market dynamics. Layered on top is a rich seam of macroeconomic data that enables quick comparative analysis of economic and industry drivers across countries, helping teams explain the forces shaping industry development and support long-term strategic planning. Powering it all is Ava, the AI Research Analyst, which turns vast volumes of data into decisions teams can stand behind.
"The Market Analyzers have been particularly valuable, allowing us to
explore, analyze and visualize data across category, geography and
brand. We use this functionality to identify potential growth
opportunities and uncover gaps in market dynamics. The macroeconomic data is another key strength, enabling quick
comparative analysis of economic and industry drivers across
countries. These insights help us understand and articulate market
trends, explain the impact of positive and negative factors shaping
industry development, and support long-term strategic planning."
- Maria Baianova, Senior Manager Global Consumer & Market Insights, Intersport
3
The results
Using GlobalData, Intersport gained access to data
and insights that strengthened strategic decision-
making:
- Identified potential growth opportunities and gaps in market dynamics
- Used macroeconomic data to compare economic and industry drivers across countries
- Improved ability to explain positive and negative factors shaping industry development
- Supported long-term strategic planning with broader economic and market context
- Used Ava to quickly access insights and guidance when needed
Hear from our client
“GlobalData is a valuable resource for organizations looking to
support strategic decision-making with reliable data, strong
industry coverage and cross-sector expertise."
- Maria Baianova, Senior Manager Global Consumer & Market Insights, Intersport
