August 2026
The client: Chrisler Pitts, M.L.I.S., M.S, Collection Development/Acquisitions Librarian
1
The challenge
Kean University needed an accessible research platform to support business students and faculty with reliable company and industry intelligence:
- Need to give students streamlined access to high-quality business research
- Requirement for easy access to SWOT analyses, company financials and industry reports
- Need for a user-friendly platform that supports coursework and academic research
- Requirement to help students and faculty make full use of the platform through training and guidance
2
The solution
Kean University adopted MarketLine to give its business students and faculty a single, accessible source of company and industry intelligence. The platform brings together SWOT analyses, company financials and industry reports in one intuitive interface, making high-quality business research easy to locate and apply to coursework and academic study. Tailored training sessions helped students and faculty get full value from the platform, backed by responsive Customer Success support from GlobalData, reinforcing Kean University's commitment to high-quality business education.
“Kean University has greatly benefited from its use of
MarketLine, a GlobalData research platform that has
become particularly valuable to our business students. The
database provides streamlined access to SWOT analyses,
company financials, and comprehensive industry reports. Its
intuitive, user‑friendly interface allows users to quickly locate
the information they need, making it an essential tool for
academic research and coursework."
- Chrisler Pitts, M.L.I.S., M.S, Collection Development/Acquisitions Librarian, Kean University
3
The results
Using MarketLine, Kean University strengthened
access to business intelligence across its academic
community:
- Improved student access to company, financial and industry research in one platform
- Supported academic coursework and research within the College of Business and Public Management
- Enabled students and faculty to quickly locate the information they need through an intuitive interface
- Increased platform adoption through tailored training sessions for students and faculty
- Reinforced Kean University’s commitment to providing high- quality business education
Hear from our client
"Overall, MarketLine has proven to be an invaluable resource
for Kean University. It plays a vital role in supporting the
research and instructional needs of both students and
faculty within the College of Business and Public
Management. Continuing to use MarketLine reinforces our
commitment to providing high-quality business education
at our institution.”
- Chrisler Pitts, M.L.I.S., M.S, Collection Development/Acquisitions Librarian, Kean University
