August 2026
The client: Niki Kennedy, Director of Insights & Content
1
The challenge
Glanbia's commercial team needed a faster, more
consistent way to build reliable customer profiles:
- Building customer profiles was a critical part of commercial planning and customer engagement
- The process was traditionally manual, time-intensive and difficult to scale
- Pulling together company information, recent news and relevant insights could take days
- Need to ensure consistency across multiple customer accounts
- Requirement for reliable, up-to-date information to support better customer conversations
- Need to help teams feel confident adopting AI tools as part of their day-to-day workflow
2
The solution
The Consumer Intelligence Center brings GlobalData's proprietary data, analyst research, and AI tools together in one place, giving commercial teams a single source for reliable company and market insight. At its heart is Ava, the AI Research Analyst, which turns complex research questions into clear answers in minutes. Ava understands questions in plain language and searches across the platform's proprietary datasets and analyst research. It can build detailed, repeatable customer profiles on demand, pulling together company information, the latest news and relevant insight that would otherwise take days to gather manually. Backed by trustworthy data and continually refreshed intelligence, the Consumer Intelligence Center turns vast volumes of information into consistent, current outputs that teams can act on with confidence.
“Building strong customer profiles has become a critical part of
supporting our commercial team, but it’s also traditionally been a
very manual and time-intensive process. Pulling together reliable company information and the latest news
could easily take days, especially when trying to ensure consistency
across multiple accounts. That’s where GlobalData’s AI agent, Ava, made a real difference. Ava
gave us an efficient way to quickly create detailed, repeatable
customer profiles, backed by a wide range of trustworthy data and
up-to-date insights."
- Niki Kennedy, Director of Insights & Content, Glanbia
3
The results
Using Ava the team significantly
improved the speed, quality and consistency of
customer profiling:
- Created detailed, repeatable customer profiles much more efficiently
- Reduced the time and effort required to gather company information and latest news
- Improved consistency of outputs across multiple accounts
- Accessed richer, more current insights backed by trustworthy GlobalData data
- Increased team confidence through dedicated training sessions arranged by the Customer Success Team leader
- Turned a process that previously took days into a faster, more scalable workflow for the commercial team
Hear from our client
"Using Ava has saved us an enormous amount of time and effort."
- Niki Kennedy, Director of Insights & Content, Glanbia
