December 2025
Client: Norashikin Farok, Business Insights Manager, Business Strategy, TM One
1
The challenge
Norashikin's strategy team at Telekom Malaysia needed reliable market intelligence to support critical business planning across enterprise opportunities in Malaysia. The team required accurate market forecasts, technology insights, and competitive benchmarking to make informed decisions about their annual operations planning—particularly for areas in ICT products and services.
- A key challenge was finding data sources they could trust. Without verified, proprietary data, the team couldn't confidently present forecasts to management or use insights in formal business reports.
2
The solution
Telekom Malaysia has relied on GlobalData's platform for over five years, with the Malaysia ICT Tracker serving as their primary strategic planning tool. The team uses GlobalData's data in several key ways:
- Annual Operations Planning: The Malaysia ICT Tracker provides market forecasts that serve as benchmarks for setting revenue targets. For example, when planning cloud revenue goals, the team uses tracker data to run simulations and determine realistic opportunity sizes.
- Verified Business Intelligence: Unlike general AI tools, GlobalData's analyst-validated data gives the team confidence to cite sources in formal reports and presentations to management.
- AI-Powered Research: The team has adopted AI Hub and Ava to accelerate their research process, particularly for understanding global technology trends and market opportunities.
3
The results
GlobalData has become Telekom Malaysia's trusted source for strategic intelligence, directly informing their business planning process. As Norashikin explains: "For facts and more reliability of the data that we use in our reports, we will use GlobalData platform.”
- The key differentiator is trust - "We heavily use GlobalData for our research information" because the proprietary data is auditable and analyst-validated.
- The Malaysia ICT Tracker has become integral to annual planning cycles, helping the team benchmark forecasts against market realities and have confident discussions with product owners and management about achievable targets.
