15 Dec 2020
Posted in Sport
Clothing & accessories worth an estimated $360.90m annually in La Liga sponsorship
The latest deep dive into the commercial landscape of La Liga finds that the clothing & accessories sector, which is worth an estimated $360.90m for the 2020/21 season, stands as the most lucrative source of sponsorship revenue for La Liga clubs, while the financial services industry is the most active with 58 deals, according to GlobalData, a leading data and analytics company.
Patrick Kinch, Sport Analyst at GlobalData, comments: “This is largely due to kit supplier contracts being among the most lucrative sponsorship contracts that soccer clubs can secure, with El Clasico giants Real Madrid and Barcelona currently enjoying contracts with adidas and Nike worth an estimated $309.17m annually.”
The kit supplier market in La Liga is currently worth an estimated $357.70m annually, which is a significant factor in making the clothing & accessories sector the most lucrative for La Liga sides. This sector is supplemented with numerous deals from Spanish clothing retailers and more internationally recognised brands such as Hackett and Thom Browne.
Kinch continues: “Total sponsorship revenue for La Liga clubs in 2020/21 has reached an estimated $841.25m, second only to the Premier League in Europe’s top soccer leagues, with the clothing & accessories sector accounting for 42% of this figure.”
Though the clothing & accessories sector is the most lucrative, La Liga sides have opted to strike more deals with the financial services sector. This sector currently has 58 active deals with La Liga sides, more than any other sector, with Atletico Madrid’s shirt deal with the Israeli financial service group Plus500, estimated to be worth $19.74m annually, the most valuable from this sector.
Kinch adds: “Spanish bank CaixaBank are the most active brand from this sector with 16 partnerships with La Liga sides, thereby giving a significant presence in the La Liga market ahead of domestic competitors – such as Liberbank, UniCaja and Kutxabank – whose primary market remains in the Basque country and its partnership with Athletic Bilbao, owing to the strong regional sentiments in Spain’s north west.”