04 Feb 2021
Posted in Business Fundamentals
Hyundai speeds up hiring for alternative powertrain and smart mobility in Europe, reveals GlobalData
Hyundai Motor Company is bolstering manpower to build teams for alternative powertrains and eco-mobility domains. The company’s hiring was predominantly in the US in 2020. However, there has been a shift in recent months with job postings across Europe being significantly more in January 2021 when compared to the same period last year, finds GlobalData, a leading data and analytics company.
Ajay Thalluri, Business Fundamentals Analyst at GlobalData, says: “Hyundai’s recent hiring activity in Europe closely coincides with its announcement in early December 2020 to accelerate push towards smart mobility. The company is looking to transform its products and become an alternative powertrain major in the next five years with major focus on global EV auto market in line with its 2025 strategy.”
Hyundai announced its strategy to become a smart mobility solution provider in late 2019. However, due to COVID-19 impact, it did not make any significant job postings until November 2020 when the company made a renewed push.
Of all the jobs posted by the South Korean auto major, about 50% jobs were posted in the US between January and November 2020. Interestingly, the company increased jobs since November 2020 in Europe, with about 49% of total job postings since January 2020.
Mr Thalluri explains: “The company listed multiple jobs to build an eco-mobility business. For instance, Head of Future Business job role is to successfully implement ‘new business’ and transform from a car company to a smart mobility solution provider in Europe. Similarly, Strategic Product Planning Manager will be responsible for new product development and review of new industry developments and opportunities.”
Furthermore, a Business Planning Specialist is expected to propose a new business plan to Hyundai’s HQ in South Korea and study EC Regulation with regards to CO2 emission regulation. A Digital Customer Experience Analyst will improve customer experience, who can use Hyundai’s hydrogen-fuel-cell or lithium-ion battery EV vehicles.
Mr Thalluri concludes: “Hyundai’s recent hiring activity is for a sustainable future, making its products environment-friendly. The company is set to launch IONIQ 5 crossover in 2021, plans to sell 560,000 EVs per year and launch 21 BEVs by 2025. In addition, Hyundai is reportedly in early talks with Apple on a possible partnership to create Apple’s electric car. To further its prowess in the EV space, more job postings are expected in the domain. Hyundai looks strong with its sales across the world and will continue to add jobs.”