14 Sep 2021
Posted in Technology
iPhone 13 will continue the 5G supercycle for Apple, according to GlobalData
Following today’s news (14 September) that Apple announced its new iPhone 13 series of phones;
Anisha Bhatia, Senior Analyst at GlobalData, a leading data and analytics company, offers her view:
“Apple’s new iPhone 13 will be a boost for 5G adoption. Unlike Android, iOS users lack a strong selection of 5G devices. The iPhone 13 family is a welcome addition for consumers looking to upgrade. Rival Samsung has a robust selection of 5G phones across price tiers and is top of mind at operators that are aggressively pushing 5G services – especially in the US.
At $799, the price for the base iPhone 13 model is the same as the older iPhone 12 but adds double the storage memory.
“The phones include a faster A15 Bionic chip, improved durability with a ceramic shield display, bigger battery, and camera and video upgrades, including the addition of ProMotion refresh on the Pro models, which should encourage upgrades.
“Apple devoted a chunk of time during each product announcement to talk about the sustainability of that device. Apple has pledged to be 100% carbon neutral for its supply chain and products by 2030. Apple’s iPhones are its biggest revenue generators, accounting for 40% to 50% of the company’s overall returns, and Apple has a substantial installed base waiting to upgrade. With massive promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12.”