Veganuary offers growth opportunity as meat‑eaters try plant‑based foods, says GlobalData
Many people see January as an opportunity to adopt healthier routines or try something new. A popular resolution for many consumers is Veganuary, a campaign co-founded by Matthew Glover and Jane Land in 2013 that challenges participants to follow a vegan diet for 31 days. Veganuary’s appeal is partly driven by its time-limited format, which lets shoppers […]
