The automotive market in the Asia-Pacific (APAC) region is entering a decisive phase in advanced driver assistance adoption, and short/medium range radar is one of the crucial inside components. As safety expectations rise across APAC, original equipment manufacturers (OEMs) and suppliers are accelerating radar integration from premium nameplates into high‑volume, cost‑sensitive segments. Against this backdrop, the APAC automotive short/medium range radar market is projected to grow at a compound annual growth rate (CAGR) of 4.2% between 2025 and 2030, according to GlobalData, a leading data and analytics company.
GlobalData’s latest report, “Global Sector Overview & Forecast: Autonomous Driving Systems Q3 2025,” reveals that the APAC automotive RADAR – short/medium market is estimated at 25.8 million units in 2025 and is expected to reach 31.6 million units by 2030.
Madhuchhanda Palit, Automotive Analyst at GlobalData, comments: “Phased mandates of advanced driving assistance system (ADAS) in key economies—exemplified by Korea’s steady expansion of automatic emergency braking requirements from heavier vehicles to broader passenger and light‑duty segments—set a clear direction for the region. As compliance timelines tighten, radar becomes a practical, scalable path to meeting minimum safety equipment rules. This regulatory clarity ripples through supply chains, prompting tier‑1 suppliers in APAC to localize production, standardize modules, and secure volume commitments, which in turn accelerates radar penetration into entry and mid‑trim vehicles.”
Additionally, safety rating frameworks in APAC are reshaping product planning. By prioritizing advanced features such as auto emergency braking and encouraging technologies that enhance motorcyclist protection—like Blind Spot Detection and visualization—rating bodies are effectively making short/medium range radars a gateway to higher star scores. In markets where two-wheelers dominate urban traffic and consumers increasingly compare safety credentials, these ratings carry considerable weight in showroom decisions and fleet procurement.
Palit adds: “For OEMs across APAC, the fastest route to a compelling safety narrative and better ratings is wider ADAS deployment, not only in flagship variants but across mainstream models, for which the demand for short/medium range radars is expected to be driven consequently.”
Beyond policy and ratings, APAC’s shift toward electrification and autonomy is reinforcing radar’s role. Automakers seeking robust sensing in diverse weather and dense traffic are leaning on short/medium range radars for various ADAS functions. Rising consumer awareness, supported by improving disposable incomes across APAC, is nudging buyers to spend extra for credible safety gains. Concurrently, manufacturers are refining architectures to integrate ADAS more cost‑effectively, making radar‑based features a practical default rather than an optional luxury.
Palit concludes: “In APAC, short/medium range radars stand at a pivotal intersection of safety ratings, regulation, and pragmatic cost engineering. As assessment protocols emphasize AEB and motorcyclist protection, and as mandates expand across key markets, radar adoption is likely to progress from premium fitment to a widespread, mainstream standard. This shift carries significant implications for platform strategy, supplier localization, and trim‑level content, with affordability and scalability determining the pace of rollout.
“If current momentum continues, upcoming APAC volume models can be expected to integrate radar-enabled functions more consistently, strengthening public confidence in everyday safety while supporting the region’s broader move toward electrified and increasingly automated mobility.”
